A new real estate agent bio can be a great way to grow your business, especially if you’re just getting started in the real estate industry. But seasoned realtors may also benefit from an updated bio, as their experiences change with every new deal.
To write a bio that potential clients can relate to, you’ll need to answer a few questions, including why you chose a career in real estate and what makes you stand out from the sea of realtors out there.
If you’re not sure where to start, don’t worry. We’ve got you covered! Here are six bio tips that you can use to attract new clients and scale your real estate business.
1) Why real estate?
New agent bios should explain why you chose a career in real estate.
Did you always love working with people and helping them solve their problems? Did you have a knack for negotiating in your day-to-day life? Were you thrilled by the prospect of owning your own business and keeping a flexible schedule? Or did a bad home buying experience make you think to yourself, “I could do better than that”?
Whatever the reason, your new real estate agent bio should feature a personal experience that led you down this career path.
2) What makes you stand out?
A new real estate agent bio should always tackle the question, “what makes you stand out from other agents?”
Perhaps you’re dually licensed in New York and California, making you the go-to agent if a client is moving from one coast to the other. Or maybe you’re an expert who knows every nook and cranny in your community, making it easy for clients to quickly find their dream homes.
If you’re not sure what makes you stand out, ask your colleagues, friends, and family members! They might have a firm grasp on what you can bring to the table that the next agent can’t.
3) Your accomplishments in the industry
A new real estate agent bio should also highlight a few key accomplishments in the industry. Worthy mentions include your years of experience, the number of deals you’ve closed, neighborhoods you specialize in, any awards you may have received, new certifications you’ve earned, and so on.
If you’re a new agent, it’s okay if you aren’t quite there yet. Instead, try showcasing your personality and neighborhood expertise in a personal story video (HomeJab can help!)
A well-produced story video can get your name out there and show potential clients that you’re the expert who’s ready to help them. It can go in one of many directions, so check out these funny real estate videos for inspiration. And when you’re ready to schedule your shoot, let us take it from there!
4) Show your community some love
The best new real estate agent bio shows your love for the community you specialize in. After all, buyers want to work with someone who’s just as excited about their favorite neighborhoods as they are.
For example, here’s a bio excerpt highlighting the agent’s passion for Austin, Texas:
“Jessie is an Austinite through and through, from knowing which food trucks serve the best breakfast tacos outside of Mexico to recommending the finest live music venues in town.”
Just as you want buyers to envision themselves in a new home, your new real estate agent bio should make them feel as though they’re already living in the neighborhoods you sell.
5) Write your bio in a third-person voice
A third-person voice tells your story from an unbiased observer’s perspective, making your new real estate agent bio more accessible and relatable.
Here’s an example:
“Jessie sold their first house at 26 and never looked back.”
… verses …
“I sold my first house at 26 and never looked back.”
A third-person voice keeps you at arm’s length from the subject matter, so you don’t sound too sales-y. It also gives your new real estate agent bio a more professional tone, so new clients might take you more seriously.
6) Address your customers’ pain points
Your new real estate agent bio should convince potential clients that you’re the expert who can solve their biggest challenges in real estate. The best way to do this is by tackling their pain points head-on.
For example, if a potential client is moving with their family to a new city and school district, they might be nervous about all of the new logistics involved. These include where to shop for groceries, how to find a new doctor, and what routes to take to work and school.
By using action-oriented language to show how you’ve helped others in their shoes, your new real estate agent bio can demystify all of these elements and make new clients feel confident in their decisions to work with you.
How to Crush Your New Real Estate Agent Bio With HomeJab
If you’re new to the world of real estate, it can be tough finding your voice and figuring out how to stand out from other agents.
Our advice? Just be yourself!
And what better way to do that than with a personal story video that showcases your expertise and passion for the real estate industry?
If you aren’t quite ready for your close-up video, consider a professional portrait to include in your new real estate agent bio. HomeJab can help with that, too!
Just schedule your shoot and we’ll take care of the rest.
Happy bio writing!