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With the introduction of 3D video tours, prospective buyers can now virtually tour homes even before they are built. This innovation is reshaping how builders and realtors approach pre-construction sales and marketing. Visualizing Beyond 2D One of the most significant challenges potential homeowners face is visualizing a property using 2D floor plans and static photos. …

Marketing Homes Before they are Built with 3D Video Tours Read More »

In the quest to become a successful real estate photographer, you might find yourself pondering, “How do I become a certified real estate photographer?” It’s a question that seems straightforward, yet the answer is more nuanced than you might expect. Understanding the Myth of Certification First and foremost, it’s important to debunk a common misconception. …

How to Become a Certified Real Estate Photographer Read More »

The race to attract students and potential renters begins long before they step foot on campus or tour a housing facility. The competitive landscape of student housing has evolved, making online presence crucial for higher education institutions and national investment companies alike. With countless options available at their fingertips, potential students and renters go online …

Photography for Student Housing: Elevating the Digital Experience with HomeJab Read More »

Despite a year of market stagnation, HomeJab, a premier platform for real estate listing media services, is witnessing a promising trend: a significant surge in demand for real estate photography, videos, and virtual tours. This development suggests potential early signs of an improving real estate market in 2024. The Fall Anomaly: Photography Uptick Defies Market …

Real Estate Market Trends 2024: How Media Signals a Potential Rebound Read More »

The real estate industry stands on the precipice of significant transformation, with recent legal challenges sending ripples through our understanding of traditional transaction models. The settlements of the high-profile Sitzer/Burnett and Moehrl lawsuits against giants like RE/MAX and Anywhere Real Estate hint at a future where the conventional norms of buyer and listing agent roles …

Major Lawsuits Shake Up Real Estate: How Professionals Should Adapt Now Read More »

Atlanta, Georgia, a city known for its pivotal role in the Civil Rights Movement, its burgeoning music scene, and a booming economy, holds another, often overlooked, treasure: a diverse and intriguing realm of architecture and real estate. The cityscape is a vibrant mix of the old and new, traditional and modern, all coexisting in a …

The Art and Allure of Real Estate Photography in Atlanta, GA Read More »

A powerful tool in any real estate professional’s arsenal is a well-maintained blog. Focusing on local content not only helps establish you as a community expert but also significantly improves your local SEO. Here, we explore compelling real estate blog ideas that can drive traffic to your site and help potential clients see the value …

Boost Your Local Presence: Creative Real Estate Blog Ideas for Agents Read More »

Capturing pristine footage is only the first step to a successful real estate video. The journey from raw clips to a polished presentation is defined by the real estate video editing process. Without adept editing, even the highest quality footage can become a missed opportunity, lacking the spark that captures viewers’ attention and imagination. However, …

Expert Techniques for Real Estate Video Editing Read More »

In the vacation rental market, the importance of making a great first impression cannot be overstated. Potential guests scroll through countless listings online and eye-catching visuals are the key to attracting bookings. This is where the significance of vacation rental photography, especially for platforms like RedAwning, comes into play. RedAwning: Setting the Standard for Vacation …

The Power of Real Estate Photography in the Vacation Rental Market Read More »

The Humble Beginnings In the throes of the Great Recession, a daring vision emerged. Our founder, Joe Jesuele, used a YouTube video to showcase a home he’d built. But, not just any video. Within the first fleeting seconds, viewers glimpsed a young woman luxuriously lounging in a bathtub, accompanied by the tantalizing teaser: “A Life …

From Bathtubs to Drones: The HomeJab Journey Read More »