3D tours can boost property listings, leading to up to 50% more views and 31% faster sales. They let buyers explore homes online, saving time for both agents and buyers. Here’s why they work:
- Engagement: Listings with 3D virtual tours get more views and longer interaction times.
- Efficiency: Buyers can explore layouts online, reducing unnecessary in-person visits.
- Prepared Buyers: Showings become more purposeful, attracting serious buyers only.
Pro Tip for Agents: Combine 3D tour with HDR photos, interactive floorplans, and drone shots for maximum impact. Services like HomeJab deliver these tools quickly and include free MLS property pages.
3D tours aren’t just an option anymore – they’re a must-have for selling homes faster and smarter.
Research: Metrics Behind 3D Tour Success
Increased Views and Engagement
Listings featuring 3D tours tend to get more attention, with higher view counts and longer interaction times. This added interest often leads to quicker sales.
Faster Sale Times
When potential buyers engage more deeply with a listing, it speeds up the sales process. 3D virtual tours help attract serious buyers while cutting down on time wasted with less interested parties.
More Prepared Buyers
With 3D tour, buyers can explore the property layout online, making in-person visits more efficient and purposeful. This ensures that each showing is worth everyone’s time.
Performance Data: Listings With vs. Without 3D Tours
Differences in Online Engagement
Listings featuring 3D virtual tours tend to generate more interest compared to those with just photos. Buyers spend longer on these pages, revisit them more often, and are more likely to submit inquiries. This leads to better-quality leads and quicker responses from agents. Plus, the ability to explore properties online reduces the need for as many in-person visits.
Cutting Down on Unnecessary Showings
With 3D tour, buyers can evaluate properties online before deciding to visit in person. This helps eliminate unnecessary showings, allowing agents to concentrate their efforts on serious, qualified buyers [1].
Tips for Real Estate Agents
Best Practices for 3D Virtual Tours
To make the most of 3D tour, combine them with additional visuals that enhance the property’s presentation. These can include:
- HDR photography for high-quality, well-lit images.
- Interactive floorplans to give potential buyers a clear understanding of the layout.
- Aerial drone images to showcase the property’s surroundings.
- Virtual staging to help buyers visualize the space as a home.
Using HomeJab‘s 3D Tour Services
HomeJab offers 3D virtual tours on demand, delivered within 24 hours by experienced local photographers. These tours include 360° visuals, HDR photos, floorplans, virtual staging, and aerial drone shots. Plus, they come with free MLS and branded property pages for easy sharing [1].
[1] HomeJab, “Key Features & Benefits”, homejab.com.
3D TOUR vs VIDEO: Unveiling the Superior Choice for Real …
Conclusion: 3D Tours’ Effect on Sales
Listings featuring 3D tours can get up to 50% more views and sell 31% faster. Research highlights how these virtual tours increase engagement, speed up sales, and build buyer confidence.
With detailed 360° walkthroughs, HDR photos, and interactive floorplans, buyers can explore properties thoroughly before stepping foot inside. This clarity often leads to quicker decisions and stronger interest.
What was once considered a luxury is now a must-have marketing tool, helping sellers save time and connect with buyers more efficiently.
