In 2025, agents and property managers are investing more than ever in real estate photography services that help homes stand out online.
Based on HomeJab’s national order data, these are the most popular services among real estate professionals this year.
1. Video Walkthroughs — The #1 Most Ordered Service
Video remains the top-ordered real estate photography service, accounting for nearly 17% of all orders on average throughout 2025.
Agents are prioritizing cinematic property walkthroughs because:
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Buyers expect motion content across listing platforms and social media.
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Short-form video (Reels & TikTok) is now the fastest way to capture attention.
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HomeJab’s data shows a steady rise in video orders from July 2024 (17%) to over 20% by late 2025.
Whether it’s a 30-second social media clip or a full property tour, video has become a must-have tool to build engagement and drive showings.
2. Aerial Photography — A Close Second
Aerial photos continue to be one of the most essential real estate photography services, holding a strong 13–16% share of all orders.
Drones allow agents to highlight property scale, lot size, and surrounding neighborhoods — perspectives that ground photography simply can’t match.
The consistency of aerial orders proves that drone imagery has moved from being a “bonus” to a standard marketing expectation for listings across all price points.
3. 3D Tours — Growing in Popularity
The demand for 3D virtual tours rose sharply from 6% in mid-2024 to nearly 12% by early 2025, reflecting a growing consumer preference for immersive experiences.
Buyers increasingly rely on 3D walkthroughs to explore properties remotely, while sellers use them to qualify serious buyers before scheduling showings.
As platforms like Zillow 3D Home and Matterport integrate more easily with MLS systems, 3D tours are becoming an indispensable part of professional real estate photography packages.
4. Virtual Twilight — The Fastest-Growing Enhancement
Virtual twilight photos — which digitally transform daylight shots into warm, sunset-lit scenes — are the fastest-growing enhancement in 2025.
Average order volume rose from just 1% in mid-2024 to over 7% by September 2025.
This rapid adoption shows how agents are leveraging simple, affordable add-ons to make listings pop online without requiring a reshoot at dusk.
5. Floor Plans — A Reliable Supporting Feature
Floor plan orders have held steady between 2–5% of total services, showing that while they may not grab attention like videos or aerials, they remain an important component for serious buyers.
Accurate floor plans help prospective buyers visualize layout and flow — a critical step in today’s research-driven home search process.
The Trend: Integrated Media Packages
While each service performs well individually, the strongest results come from combining media types.
HomeJab data shows that listings using video + aerials + 3D tours receive the highest engagement and fastest turnaround times from listing to offer.
In 2025, successful agents aren’t just booking photographers — they’re investing in complete real estate photography service packages that tell the full story of a property.
