From Real Estate Photos to Home Improvement Pros: The Story Behind HousePro

For more than a decade, HomeJab has been known as one thing above all else: the most efficient real estate photography platform in the country.

Fast scheduling, next-morning delivery, reliable quality, nationwide coverage—no one has done it at scale quite like us.

Twelve years of refining that machine taught us something invaluable: Great customer experiences are built on great systems.

And surprisingly, many of the best systems in real estate photography translate perfectly into another industry that desperately needs them—home improvement.

How HomeJab Accidentally Became a Home Services Company

It started with a simple question we kept hearing from real estate agents:

“Can you also clean the house before the shoot?”
“Can someone tidy the yard?”
“Can you install a lockbox while you’re there?”

These weren’t one-off requests. They were constant. So we built the capability.

Suddenly, HomeJab was scheduling:

• House cleanings

• Landscaping

• Lockbox installations

• Light home prep and tidying

And because we plugged these into the same backend system that powers our photography logistics, it worked beautifully. Home services were being dispatched with the same speed, structure, and reliability as photo shoots.

This year, our system arranged thousands of these pre-shoot services—often the day before or even the morning of a listing going live.

This unexpected success revealed something bigger:

If we can coordinate home prep services nationally, why can’t we take the same model and apply it to the much larger world of home improvement?

Not everywhere. Not all at once.

But starting somewhere we know better than anyone.

Why We Launched HousePro — and Why It Starts in South Jersey

HousePro is the natural evolution of everything we’ve built at HomeJab. Instead of preparing homes for photography, we’re now helping homeowners improve their homes themselves—starting with kitchens, bathrooms, roofing, siding, and full renovations.

And we’re starting where our roots are deepest: Cherry Hill and the South Jersey area.

The HomeJab founders, Joe and Brian, both live and work in Camden, Burlington, and Gloucester counties. They’ve spent more than 20 years in real estate development, new construction, renovations, and working side-by-side with some of the best contractors in the region.

That local experience means:

• We know the neighborhoods.

• We know the price points.

• We know the craftsmanship standards that homeowners expect.

• And most importantly, we know the crews who consistently deliver exceptional work.

This is not a national contractor marketplace.

HousePro is intentionally, proudly local.

Fixing the Two Biggest Problems in the Home Improvement Industry

Ask any homeowner about getting work done on their house and you’ll hear the same frustrations:

1. Estimates take too long.

Most homeowners wait weeks just to get someone to show up—and several more weeks to get a written estimate.

2. Pricing is confusing and often inflated.

General contracting is notorious for:

• vague numbers

• padded overhead fees

• inconsistent material costs

• unclear labor rates

HousePro was built specifically to solve these problems.

Fast, Accurate Estimates Powered by the Tech That Built HomeJab

At HomeJab, tech is our superpower.

At HousePro, it’s our differentiator.

Here’s how it works:

1. We schedule a walkthrough within 24 hours.
   No waiting two weeks. No unanswered calls.

2. We capture your space using the same mobile scanning tech we perfected in real estate.
   Any iPhone can capture precise 3D scans, floor plans, and room measurements.

3. We import that data into our estimating system.
   This allows us to calculate real material quantities, labor needs, and trade-specific pricing with precision—no guesswork.

4. You receive a transparent, detailed estimate the next day.
   True costs. No inflated “project management” padding. No vague assumptions.

The result is simple: Homeowners finally get fast, fair, transparent pricing they can trust.

Great Contractors + Great Systems = Great Results

HousePro is powered by the same service philosophy that made HomeJab beloved in real estate:

• Clear communication

• Fast scheduling

• Predictable processes

• High-quality results

• Real humans who care

But we added one more piece: South Jersey’s best construction talent.

The contractors who partner with HousePro aren’t random hires. They’re crews we’ve known for years—crews with decades of experience in:

• full home remodels

• ground-up construction

• kitchens and baths

• roofing and siding

• flooring and carpentry

They’re the people we trust to do work on our own homes.

Why HousePro Exists

There is a massive gap in the home improvement industry between what homeowners expect and what they actually experience. Too often, homeowners are left waiting, guessing, or hoping they picked the right contractor.

HousePro is our answer to that gap.

It’s built on a simple belief:

If you combine great local contractors with elite-level tech and operations, homeowners get a dramatically better experience.

From HomeJab to HousePro — Same DNA, New Purpose

At HomeJab, we transformed real estate photography through speed, technology, and consistency.

At HousePro, we’re bringing that same DNA to home improvement—starting right here at home in South Jersey.

Whether it’s your bathroom, your kitchen, your roof, or a full renovation, HousePro delivers:

• fast appointments

• accurate estimates

• transparent pricing

• quality craftsmanship

• and a modern, stress-free experience
  from start to finish.

Because you shouldn’t have to chase contractors.

You shouldn’t have to guess about costs.

And you shouldn’t have to wait weeks for answers.

You deserve a process as smooth as the one you get when listing a home with HomeJab.

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Ready to Start Your Project?

If you’re a homeowner in South Jersey, you can get a fast, free estimate for any home improvement project by visiting HousePro.com.