A reporter once asked, “Why did you play so hard?”
“Because there might have been somebody in the stands today who’d never seen me play before, and might never see me again” -Joe DiMaggio
It’s understandable why some agents may question the necessity of professional real estate photography for every listing. Some may think that the property’s value doesn’t justify the cost of professional photos, and it’s better to save money.
However, this kind of thinking is short-sighted and could cost the agent more money in lost new business than it saves in the short term.
First and foremost, it’s essential to understand that using professional photography on all listings is not just about selling the current property. It’s about generating more business and attracting potential clients.
A listing with poor-quality photos can quickly turn off potential clients and drive them to other agents who use high-quality photography. Therefore, professional real estate photography can serve as an essential marketing tool for agents to stand out from their competitors and attract more listings.
It’s also crucial to remember that even if the agent doesn’t think a listing is the most lucrative for them, the homeowner likely considers their house to be their most significant asset and largest financial transaction. Therefore, the home deserves the royal treatment, just like a luxury listing.
By using professional real estate photography, the agent can show the homeowner that their property is valuable and that the agent is committed to getting the best possible price for it.
Moreover, using professional real estate photography can help agents build a positive reputation and gain more referrals and repeat business. By consistently putting out the best quality content, agents can impress their sellers, leading to more leads and deals.
Happy customers can be a goldmine for agents, as they are likely to recommend the agent to their friends and family or leave positive online reviews, which can attract more clients.
Using professional real estate photography for all listings should be a standard practice for agents. By doing so, they can attract potential clients, show commitment to getting the best price for the property, and build a positive reputation, leading to more referrals and repeat business.
Agents who do not use professional real estate photography for all listings are likely to miss out on potential business opportunities and leave a negative impression on their clients.
“Every job is a self-portrait of the person who did it. Autograph your work with excellence.” – Ted Key