Not only are property management companies responsible for the daily upkeep of commercial and residential properties. They’re also typically responsible for attracting new customers, from renters looking for a new home to businesses searching for the perfect office space.
This makes professional real estate photography one of the most important tools for property managers. By hiring a professional real estate photographer, they can ensure that their properties are captured in the best possible light, highlighting all of the features that make them stand out.
But how do you choose the right real estate photography package? After all, every property or project is different.
In this guide, we’ll cover the most popular real estate photography packages for property management companies, with real-world examples to help you make the best decision for your needs.
HDR Photography Package for Vibrant and Detailed Images
HDR stands for “high dynamic range.” It’s a type of photography that captures a greater range of light than traditional methods. This results in photos that are more vibrant and realistic, which is perfect for properties that want to make a big impact.
Property management companies that are looking for high-quality, straightforward photography should consider HDR. This was the best choice for the team at Eclipse Apartment Residences in Huntsville, AL, who wanted to showcase their new-construction property in all its glory.
For this project, we consulted with Lincoln Property Company, the management team for Eclipse. Together, we determined that the photoshoot should emphasize the community’s state-of-the-art amenities as much as its residences.
Our HDR photography package was the perfect solution. The photos turned out beautifully, capturing the property’s modern feel while still highlighting its comfortable, homey atmosphere.
HDR photography is good for:
- Properties that want to make a big impact
- High-quality, no-frills photography
- Capturing vibrant residence and amenity spaces
- Featured images that grab the viewer’s attention
- Virtual dusk photos that make for an impressive listing
HDR + Video + Aerial Photos & Videos for Full-Scale Projects
There are times when point-and-shoot HDR photography isn’t enough to capture the true essence of a property. That’s where HDR + video + aerial photography comes in.
This package is perfect for properties that want to give potential customers a true sense of what it would be like to live or work there. It’s also good for properties that are hard to capture with traditional photography methods, such as those with a large outdoor space or unique architecture.
Take the apartment community of 53 West in Oakwood, GA, for example. Property manager Heather Williams needed to showcase the community’s size and scope, as well as its model units and on-site amenities.
Our HDR + video + aerial photography package was the ideal solution. By using aerial photos and drone videos, we were able to capture the community’s well-appointed grounds, as well as its surrounding landscape. Model homes and amenities were also shot in high definition, giving potential renters a realistic view of what the community has to offer.
We then worked closely with Williams’ team to produce a 1-minute promotional video that highlighted the best features of the community. Check out the full shoot here!
HDR + video + aerial photography is good for:
- Properties that are hard to capture with traditional methods
- Shooting large outdoor spaces or acreage
- Capturing unique architecture
- Creating short yet engaging promotional videos with a cinematic feel
HDR + 3D Virtual Tours for Immersive Experiences
Promotional property videos like the above example are great for offering viewers a glimpse of what it would be like to live or work at a particular location. But some viewers prefer to be in control of their own experience. Likewise, some spaces are worth spending time in, especially if you want to give viewers the ability to gauge exactly where things are in relation to one another.
That’s where 3D virtual tours come in. These immersive experiences let viewers explore the space at their own pace, giving them a better sense of the layout as a whole.
By clicking through a complete virtual tour, viewers can discover features that aren’t otherwise visible in traditional photos, videos, or floor plans. For example, a 3D virtual tour can show viewers the exact number of closets in a unit or where the best placement for a sofa or desk would be.
Another advantage of our HDR + 3D virtual tour package is that it typically features a quick turnaround. Just ask agent Nathaniel Armarian from Anyplace.com. When his go-to photographer had to cancel last minute, he needed to scramble to find a solution quickly. That’s when he turned to us.
Armarian contacted us on a Wednesday at 4:57 PM, and we promptly confirmed an HDR + 3D virtual tour package for his listing at 185 Channel Street in San Francisco, CA. We also scheduled three additional photo shoots, including this one at 399 Fremont Street. Our team delivered all four photo packages within 48 hours.
HDR + 3D virtual tours are good for:
- Properties that need real estate photography services ASAP
- Offering viewers an immersive experience
- Allowing viewers to explore the home or retail space at their own pace
- Giving viewers a better sense of the layout
- Highlighting features that can’t be seen in traditional photos, videos, or floor plans
Video + Aerial Package for Agent-Led Presentations
Some property management teams prefer a more personal and informative approach in presenting their apartment communities or retail spaces. One unique way to do this is by offering an agent-led video presentation with specific, value-add information about the property.
For example, a video tour that doesn’t feature a verbal component will only show potential renters the physical space, such as the resident lounge and pool area. However, an agent-led video presentation can go into more detail about these spaces, such as how the resident lounge is perfect for hosting social gatherings or that the pool is heated year-round.
Moreover, a well-crafted video presentation can be a great way to engage potential renters who might not be able to view the property in person and may have to lease the space “sight unseen.”
The key to success with this package is working with a professional real estate photographer who can not only capture high-quality video footage but can also work closely with the video presenter to ensure the final product is informative and engaging.
Video + aerial photography packages are good for:
- Properties that need a more personal presentation
- Outside-the-box marketing
- Engaging potential renters who may need to lease sight unseen
- Showcasing a property’s unique features and amenities
- Including value-add information about the property
HDR + Video + 3D Virtual Tour for the Ultimate Viewing Experience
Last on our list of the most popular real estate photography packages for property management companies is the HDR + video + 3D virtual tour experience.
As the name suggests, this package combines all of the best features of our other packages to give viewers the most immersive experience possible. In addition to a professionally produced video tour with aerial footage, this package also includes stunning HDR photos and 3D virtual tours of select layouts (see examples one – two – three – four – and five).
M&M Management chose this package for their property at 1817 East York Street in Philadelphia, PA. By selecting this option, they were able to show potential renters the full scope of the property, including neighborhood features like public transportation and parks nearby.
HDR + video + 3D virtual tours are good for:
- Properties that need an all-in-one solution
- Showcasing a property’s features, amenities, and location
- Giving viewers a complete understanding of the property
- Creating a fully immersive experience
- Highlighting neighborhood features and attractions
Which Real Estate Photography Package Is Right for You?
Now that you know more about the most popular real estate photography packages for property management companies, it’s time to decide which one is right for you.
If none of the above packages seem like the perfect fit, no worries — we offer custom photography packages that can be tailored to your specific needs.
Still not sure which package is right for you? Contact us today and one of our team members will be happy to help you choose the best option for your property.