Want to sell your home faster and for more money? Start with great exterior photos.
Homes with professional photos sell 32% faster and for $3,400 to $11,200 more than their list price. First impressions matter – 96% of buyers search online, and your exterior photo is often the first thing they see.
Here’s how to prepare your property for stunning photos:
- Lawn Care: Mow, trim bushes, and add fresh mulch.
- Declutter: Remove trash cans, toys, and personal items.
- Clean Surfaces: Power wash siding, walkways, and windows.
- Stage Outdoor Areas: Arrange furniture, clean pools, and check lighting.
- Final Touches: Inspect every detail and coordinate with your photographer.
Why it matters: Listings with high-quality photos get 118% more views and can sell for 7%-14% more in competitive markets. A clean, well-prepped exterior boosts curb appeal and attracts serious buyers.
Want better offers? Invest time in exterior prep and hire a pro photographer.
The Ultimate Guide To Staging Houses For Imagery – Photography, Video & 360tours
Landscaping and Grounds Preparation
The landscaping around your home plays a huge role in creating that all-important first impression. A neat, well-kept yard suggests to buyers that the home has been cared for, while an overgrown or messy exterior can send the opposite message. A clean and organized yard not only reflects good maintenance but also ensures your professional photos capture the property at its best. Most of the prep work can be handled with a few simple steps, laying the groundwork for the more detailed staging covered later.
Lawn Care and Maintenance
Start with the basics: mow the lawn to a tidy, moderate height. Avoid cutting it too short, as this can make the yard look scalped. Clean, straight mowing lines and neatly trimmed bushes help create an organized and visually appealing space.
Take the time to trim bushes, pull weeds, and clear out any dead plants. Even small imperfections, like brown patches or wilting flowers, can stand out in photos and diminish curb appeal.
For an extra touch, add fresh mulch to flower beds and edge them neatly. Defined edges add a polished look, while dark mulch contrasts beautifully with greenery. Don’t forget to sweep walkways – this small detail creates a welcoming path that naturally draws attention to the front door.
If your lawn isn’t looking its best – perhaps it’s brown or patchy – consider a quick fix before the photo shoot. Overseeding, fertilizing, or even watering problem areas a few days in advance can make a big difference.
Clearing Debris and Seasonal Tasks
Remove any fallen leaves, branches, or other natural clutter to keep the focus on your well-maintained lawn.
Porches, patios, and decks should also be swept clean. These outdoor spaces are important selling points, so they should feel as inviting as the interior. Pay special attention to corners where dirt or debris tends to gather.
Power washing can work wonders for your home’s exterior. Clean siding, walkways, and driveways to remove dirt, mold, or stains. Similarly, washing windows and sills can brighten the overall look, as dirty windows can detract from an otherwise polished exterior.
Removing Distractions
To keep the focus on your property’s best features, clear out anything that doesn’t belong. Start by removing pet waste, toys, and personal items from the yard. These can pull attention away from the home’s appeal.
Store trash cans out of sight, ideally in the garage. Garden hoses, lawnmowers, and other tools – while useful – should also be tucked away to avoid cluttering the scene. Don’t forget to pick up small items like pet bowls or toys that might have been left behind.
Make sure the driveway is clear of vehicles to fully showcase the property’s exterior.
Real estate photographer Celine Bautista highlights the importance of this step:
“Clearing clutter from the mind and environment allows for a clearer vision of what truly matters.”
With a clean, organized landscape free of distractions, your property is ready for the next stage of outdoor staging.
Cleaning and Decluttering
Once your landscaping is in top shape, it’s time to tackle exterior clutter. A clean, tidy exterior sends a powerful message: this home has been well cared for. On the flip side, clutter can detract from your home’s best features. The goal here? Create a welcoming, blank canvas that helps buyers imagine themselves living there.
Moving Vehicles and Hiding Trash
Make sure all vehicles are removed from driveways and nearby streets. Cars, trucks, or motorcycles can block the view of your home’s architecture and landscaping, which should be front and center.
Tuck garbage and recycling bins out of sight – whether that’s in the garage or behind a fence. The same goes for lawn equipment. Roll up any stray water hoses and remove covers from outdoor cookers to showcase your outdoor cooking area.
Personal items like toys, sports gear, or pet accessories should also be stored away. These everyday items, while practical, can make a space look cluttered or dated in photos.
“Buyers start making their decision whether they love a house or not the minute they step out of the car. So really those eyesores can have a huge impact on the psychology of a buyer and whether they are going to like a house or not.”
- Jackie Mack
Cleaning Surfaces and Windows
Give your home’s exterior surfaces a refresh. Power wash the siding, walkways, driveways, and patios to remove dirt, mold, and stains. This step can instantly make your home look newer and better maintained.
Don’t forget the windows! Clean all glass surfaces, including window sills, to let natural light flood in and create a bright, inviting atmosphere. Sweep outdoor areas thoroughly, paying special attention to corners where dust and debris tend to accumulate.
“A clean home will produce the best photos and video which will produce more potential buyers and more money for you! It might seem like a lot of work but the payoff could be thousands in your pocket. So take the time and think of it as an investment.”
- Matt Harrison, Curb Appeal Photography
Reducing Exterior Clutter
Once everything is clean, it’s time to pare down. Too many decorations or items can take attention away from the home itself. A few well-placed staging elements can enhance the space, but less is definitely more.
Remove dead plants, empty planters, and any signs of neglect in your landscaping. If planters are empty, fill them with vibrant greenery or store them out of sight. Yard signs – whether political, security-related, or otherwise – should also be removed to keep the focus on your property.
“The backyard has to look nice and clean – there really can’t be any loose items.”
- Jackie Mack
With a clean and decluttered exterior, you’re ready to move on to staging your outdoor features.
Staging and Outdoor Features
Once the exterior is spotless and decluttered, it’s time to stage outdoor spaces in a way that sparks buyers’ imaginations. These areas should highlight the lifestyle your property offers, making them feel like an extension of the home.
Arranging Furniture and Décor
Thoughtfully arranged outdoor furniture can create a warm and inviting atmosphere. Open patio umbrellas add a touch of comfort, offering shaded spots that feel relaxing and serene. Position the furniture to maximize space and encourage a natural flow, creating cozy conversation areas where people might gather.
Freshen up outdoor cushions and replace any that look worn with neutral-toned pillows. Adding a few potted plants can further enhance the space, giving it an approachable and lived-in feel. When staging, focus on creating a visually appealing setup rather than prioritizing everyday practicality. A well-designed scene helps buyers picture themselves enjoying the space. If your property includes water features, maintaining them can significantly enhance the overall appeal.
Preparing Pools and Water Features
Pools and water features should be showcased to evoke a sense of luxury and relaxation. If you have a pool, remove the cover – even during off-season months – so it’s fully visible for photos. Make sure the water is clear and free of debris by skimming the surface and adjusting the water level. Arrange any poolside furniture in a way that suggests a resort-like ambiance.
For fountains and other water features, regular cleaning is key. Use mild soap and non-abrasive pads for basins, and an old toothbrush works well for cleaning pumps. Replace the water frequently and clear away any debris to keep everything looking fresh and inviting.
Adjust the water flow to create a pleasant visual effect, and trim back any overgrown foliage nearby to keep the area tidy. If a fountain hasn’t been used recently, test it a few days before the photo shoot to ensure it’s functioning properly. The sight and sound of moving water not only add charm but also help keep mosquito larvae at bay.
Checking Outdoor Lighting
Lighting is essential for tying the entire outdoor environment together, whether for daytime or evening shots. Before the photo shoot, replace any burnt-out bulbs in exterior fixtures, including landscape lights, patio lights, and decorative fixtures. Stick to bulbs with a consistent warm tone to avoid uneven lighting in photos.
Test all outdoor lighting, from pathway lights to accent fixtures, to ensure everything is working properly. For twilight photography, functional lighting is especially important for creating a welcoming glow. Turn on all exterior lights during the shoot to balance natural shadows and highlight key features of the space.
Avoid using colored lighting or seasonal decorations like string lights, as these can distract from the home’s natural charm. Instead, opt for warm white lighting that enhances the property’s best features. Don’t forget to check interior lights near windows, as they contribute to the overall ambiance and help balance natural and artificial lighting – particularly during twilight shots.
Final Walkthrough and Photographer Coordination
Now that all the prep work is done, it’s time to focus on the finishing touches that will bring your photo shoot to life. A thorough final inspection and open communication with your photographer can make all the difference in creating stunning exterior photos.
Doing a Final Inspection
A last-minute walkthrough ensures every detail you’ve prepared shines in the photos. Start with the front yard – it’s the first thing buyers will see. Make sure the lawn is neatly trimmed, bushes are shaped, and plants look vibrant. Walkways should be clean and free of debris, and fresh mulch should appear even and tidy.
Continue around the property to check for any issues that might stand out in photos. Inspect the siding or brick for any visible damage that might need a quick fix. Look at gutters and downspouts to confirm they’re clear of debris. Examine sidewalks and any outdoor flooring for cracks or uneven spots that could detract from the overall look. Also, test railings and structures to make sure everything feels sturdy and secure.
Don’t forget to tidy up outdoor living spaces like porches, patios, or decks. Sweep away any dirt or dust, and store tools or bins out of sight. Remove covers from grills or smokers so buyers can see these features clearly. If you have patio umbrellas, open them to create a welcoming, shaded vibe. And, of course, keep cars out of the driveway and street view.
“Buyers often decide within seconds whether they want to see more, so make sure the exterior is tidy, welcoming, and free of distractions”.
Once you’re confident in the property’s appearance, shift your attention to lighting and timing for the shoot.
Setting Up for Twilight or Dusk Photography
If twilight shots are part of your plan, timing is everything. Check the weather forecast, confirm the sunset time with your photographer, and test all exterior lights ahead of time. Make sure garden and patio lights are working, and turn on interior lights visible through the windows to create a warm and inviting glow .
You may also need extra lighting equipment. Many photographers bring tools like flashes or continuous lights to balance the exposure and minimize shadows during twilight sessions . Discuss any technical needs with your photographer ahead of time to avoid surprises during the shoot.
Working with the Photographer
Once the property is ready, it’s time to sync up with your photographer for the final setup. Start with a quick walkthrough to address any last-minute fixes and highlight key selling points. Work together to create a shot list that covers the front, back, and sides of the property . If time is tight, prioritize the must-have shots . Share details about unique features or neighborhood perks that could appeal to buyers.
While the photographer will handle framing and angles to showcase the home’s best features, your input is invaluable. Point out standout elements like architectural details, mature landscaping, or outdoor amenities that deserve extra attention.
Use this time to fine-tune minor details, such as ensuring windows are spotless and outdoor décor looks polished. This collaborative effort ensures the property is captured at its absolute best, helping your listing make a strong first impression and attract serious buyers.
Conclusion: Better Listings Through Exterior Photo Prep
Getting the exterior of a property ready for photos can make a huge difference in how well your listing performs. Here’s the proof: homes with high-quality photos tend to sell for $3,400 to $11,200 more than their list prices, and they move off the market 32% faster than homes without professional photography. On top of that, listings with standout photos get 118% more views, which means more chances for showings and offers.
Every detail you address – from trimming the lawn to coordinating with a skilled photographer – translates directly into results. For example, homes with great curb appeal sell for 7% more on average, and in pricier markets, that number can jump to 14%. Even more striking, 76% of homebuyers say curb appeal is their top priority when choosing a property. These stats make it clear: putting effort into the exterior pays off.
When you combine thoughtful preparation with professional photography services like HomeJab, you’re setting your listing apart. HomeJab’s HDR photography ensures every detail you’ve worked on shines, turning your hard work into eye-catching visuals that bring in serious buyers.
The payoff? More interest, better offers, and faster sales. Listings with HD images sell up to 32% faster and for 47% more. Investing time in exterior prep and teaming up with professional photographers is one of the smartest strategies in real estate marketing.
FAQs
What steps can I take to make my property’s exterior photos more appealing to potential buyers?
To make your property’s exterior photos pop, start by sprucing up the landscaping. Mow the lawn, trim overgrown bushes, and clear away any clutter – think hoses, toys, or yard tools. Next, give exterior surfaces some attention: clean the windows, pressure wash the siding, and make sure the driveway looks spotless. Lighting matters, so aim to take your photos during the golden hour – either early morning or late afternoon – when the light is warm and flattering.
Adding a few thoughtful touches can also make a difference. Try placing potted plants by the entryway, setting up some outdoor furniture, or adding a cozy welcome mat. For a polished, professional feel, consider using HDR photography to balance shadows and highlights or incorporating drone shots to showcase the property from a unique angle. These steps will help create stunning visuals that grab the attention of potential buyers.
What should I avoid when preparing my home’s exterior for real estate photos?
To make your home’s exterior stand out in real estate photos, steer clear of these common missteps:
- Neglecting a deep clean: Dirt, clutter, or grime can give off a neglected vibe. Take the time to clean driveways, sidewalks, windows, and any outdoor furniture to present a well-maintained look.
- Overlooking landscaping: Overgrown grass, untamed bushes, or lifeless plants can hurt your home’s curb appeal. Mow the lawn, trim the shrubs, and refresh the mulch to create a tidy and welcoming appearance.
- Forgetting about outdoor lighting: Make sure all exterior lights are functional and turned on for the shoot. Good lighting can highlight your home’s features and add a cozy, inviting feel.
- Not considering lighting and angles: Timing is key. Plan your photo session during soft light hours – early morning or late afternoon – to avoid harsh shadows and overly bright images.
Paying attention to these details can make your home’s exterior look polished and inviting, ensuring your listing catches the right attention.
Why should I hire a professional photographer instead of taking my own real estate photos?
Hiring a professional real estate photographer can have a huge impact on how quickly and profitably your home sells. Listings with high-quality photos tend to grab the attention of more potential buyers, present the property in its best light, and often result in stronger offers. In fact, homes with professional photography generally sell faster and for better prices compared to those with amateur or DIY photos.
What sets professional photographers apart is their skill, equipment, and ability to showcase your property’s most appealing features. Their visuals are designed to stand out in a crowded market, boosting your home’s appeal and helping you secure a faster, more successful sale.
