5 Reasons Real Estate Photography Is Important for Marketing Senior Living Communities

Senior living real estate photography

Finding the right senior living home is a big decision. It’s not just about finding a place that meets all of the needs of the seniors but also making sure that it’s a good fit for the entire family.

One source reports that nearly 70% of leads in assisted living come from referral sources while other stats indicate that online searches for “senior living” have grown by 15% in recent years.

Given the high stakes involved in deciding where to spend one’s golden years, it’s no surprise that many families scour the web before settling on a community. Now more than ever, it’s important for senior living homes to have a website that accurately represents the community.

This is where professional real estate photography comes in. By investing in high-quality photos, 3D virtual tours, and other visual content, senior living homes can better showcase their features and amenities to families searching for the perfect place.

senior living reception photo

The Benefits of Real Estate Photography for Assisted Living Homes

Let’s break down some of the benefits of professional real estate photography for senior living homes:

1) The Ability to Tour Remotely

One of the biggest benefits of professional real estate photography in the senior living sector is that it gives families the ability to tour the community from the comfort of home.

This is especially helpful for families who live far away from the senior living home they’re interested in or who have busy schedules that make it difficult to visit in person.

With easy-to-navigate 3D virtual tours and step-by-step walkthrough videos, these families can get a better sense of what the community looks like and what it has to offer.

2) It Highlights Senior-Friendly Features

The most important space in an assisted living community is the future resident’s apartment or studio. This is where seniors will be spending most of their time, so it’s important that the space is comfortable and accommodating for their needs.

Professional real estate photography can highlight senior-friendly features such as grab bars in the bathroom, wide doorways, and accessible kitchens. It can also capture the depth of the space by using a wide-angle lens, HDR photography, and advanced lighting methods.

That way, families can get a realistic sense of what the space looks like and how their loved ones will be able to move around comfortably.

living room photo of senior living community

3) It Showcases Common Areas Where Seniors Can Socialize

Commercial real estate photography is also great for showing off common areas where seniors can gather to socialize. This might include the dining room, living room, game room, library, and any outdoor areas in the community.

This section can even include lifestyle photography that captures seniors gathered around the table playing cards or enjoying a meal together. Or maybe they’re in a woodworking class, painting in the art studio, or discussing the latest bestseller in the book club.

Families should be able to see how their loved ones will be able to interact with other residents and take part in activities they enjoy. This will play a huge role in their decision-making process.

Dining hall photography senior living

4) It Addresses Common Concerns Seniors and Their Families May Have

What kind of meal services do you offer? How often are the rooms cleaned? Are there any green spaces on-site? How about a fitness center or swimming pool?

These are all common questions that seniors and their families have when considering a move to an assisted living community.

With professional real estate photography, you can address these concerns right away by showing off the healthy food options in the dining room, the spacious and well-maintained common areas, and the beautiful landscaping around the property.

It also helps to include photos of actual staff members in the shots whenever possible instead of using stock images that may be perceived as inauthentic. You might also include a video interview with staff members or a current resident to further put families at ease.

senior living photo of gym

5) It Gives Families a Better Sense of the Community’s Overall Atmosphere

Last but not least, seniors and their loved ones won’t only be judging the community’s feasibility from a practical standpoint. They’ll also be looking at whether or not the community feels like a safe and welcoming place for their loved ones.

The best real estate photographer near you can capture the community’s warm and welcoming atmosphere, show where security cameras are located, and highlight any other safety features that are important to families.

They can also use professional real estate drone videos and aerial photography to give families a bird’s eye view of the property and how it’s situated near important landmarks or neighborhood amenities.

aerial photo of senior living community

The Recap

By using professional real estate photography to market your senior living community, you can give families the peace of mind they need to make an informed decision about their future. It’s an investment that can pay off big time in the long run.

Visit our homepage to schedule your photoshoot or learn more about our services. We’ll be happy to answer any questions you have and help you create a custom package that meets your community’s unique needs.

Stay in the loop with the latest real estate trends, photography insights, and exclusive promotions!

$25 off

Sign up for the HomeJab Weekly newsletter now and enjoy $25 off your first order as a bonus for new subscribers!

Please fill in your details, one of our experts will contact you shortly.