When potential buyers step into a property, they should quickly form a connection as they move from room to room. However, this can be challenging when clutter and personal items dominate the view, making it difficult for buyers to build an emotional attachment—and even harder for real estate agents to create that spark.
That’s where staging comes in. Ideally, every home would be perfectly staged to ensure prospective buyers not only appreciate the beauty of the property but also envision its potential. Staging, whether it’s a full furniture revamp or just a few minor touch-ups before an open house, helps create the scene for a successful sale.
But what expert staging tips can truly elevate your listings? Let’s explore some effective strategies that will help real estate agents like yourself showcase properties at their best.
7 Staging Tips for Real Estate
While investors may focus on the numbers, most home buyers make decisions based on emotions. They often find it a struggle to visualize the full value of a space when it’s cluttered or personalized, and sometimes photos alone aren’t enough. Staging can be an important and even overlooked step of the home selling process that has the ability to transform an ordinary house for sale into a welcoming, irresistible listing.
Explore HomeJab’s 7 expert staging tips to prevent costly errors in marketing your next property:
Declutter and Depersonalize
You’ve heard it before, but it bears repeating: less is more when it comes to staging. Buyers need to imagine themselves in the home, and that’s hard to do when it’s filled with someone else’s personal belongings.
Expert Staging Tips for Real Estate:
- Clear off countertops, remove excess furniture, and keep décor minimal. This helps rooms look larger and more open.
- Remove family photos, personal collections, or any quirky décor that might distract buyers. A blank canvas lets them project their own lifestyle onto the space.
You’re not erasing the home’s character—you’re just creating a space where potential buyers can picture their own.
Highlight Important Features
Every property has unique selling points, whether it’s a stunning fireplace, oversized windows, or gorgeous hardwood floors. Your job is to make sure those features shine. Staging gives you the flexibility to rearrange furniture and decor so that every visitor experiences those “wow” moments when they walk through the door.
Expert Staging Tips for Real Estate:
- Open curtains and blinds to let in as much light as possible. Nothing brightens up a room like natural light, and it can make even the smallest spaces feel bigger.
- Arrange furniture to draw attention to the property’s best features. If a room has a great view, make sure the seating arrangement doesn’t block it.
- Use mirrors strategically to reflect light and highlight spaces. They can also make rooms feel more expansive.
Choose Neutral, Yet Inviting Décor
Staging is all about appealing to the widest audience possible. You don’t want the décor to feel too bold or trendy—neutral tones are your best bet. But that doesn’t mean the space should feel cold or sterile.
Expert Staging Tips for Real Estate:
- Use soft whites, light grays, and beiges to create a calming atmosphere. These colors are universally appealing and make the space feel open and welcoming.
- Add subtle splashes of color through pillows, artwork, or plants. A well-placed burst of color can add personality without overwhelming the space.
This approach ensures that the home feels inviting while remaining neutral enough to attract a variety of buyers.
Stage Key Rooms
Not every room in the house needs to be staged. Focus on the spaces that will have the biggest impact on buyers—the living room, kitchen, and primary bedroom.
Expert Staging Tips for Real Estate:
- Arrange the furniture to create a cozy, conversational space. Keep it light and airy, but comfortable enough to feel lived-in.
- Clear kitchen countertops, leaving only a few high-end appliances or decorative pieces like a bowl of fresh fruit or a vase of flowers. A clean, functional kitchen is always a selling point.
- This room should feel like a retreat. Crisp, clean bedding, soft lighting, and a few elegant touches like a throw blanket or a couple of accent pillows can make the space feel luxurious and restful.
By focusing on these key areas, you’ll guarantee that the most important rooms in the house leave a strong impression.
Don’t Forget the Curb Appeal
You’ve done all the work inside, but don’t overlook the outside! Buyers form their first impression before they even walk through the door. Simple, budget-friendly updates can make all the difference in creating curb appeal.
Expert Staging Tips for Real Estate:
- Clean up the front porch, add a fresh coat of paint to the door, and place a welcoming mat or potted plants by the entrance.
- Trim hedges, mow the lawn, and plant some seasonal flowers to add color and charm.
- Make sure outdoor lighting is warm and inviting. Consider adding a few solar-powered lights along the walkway for a polished, finished look.
A well-maintained exterior sets the tone for what’s inside and makes buyers excited to see more.
Keep It Simple
At the end of the day, staging doesn’t have to be complicated. Often, the simplest changes—like a fresh coat of paint or moving a few pieces of furniture—can have the biggest impact. The goal is to create a space that feels inviting, functional, and, most importantly, like home.
Expert Staging Tips for Real Estate:
- Enhance spaces with decorative touches that bring warmth and style. Consider adding a plant, throw blanket, or other accents to fill empty areas and create a more inviting atmosphere.
Consider Virtual Staging for Vacant Properties
If you’re working with an empty property, virtual staging is a great tool to show buyers how the space can look fully furnished. It’s a cost-effective way to present the home in its best light without physically moving in furniture. Plus, with more buyers browsing online listings, having visually appealing, staged photos is crucial.
With HomeJab’s virtual staging services, you are guaranteed near-natural images of each space, making it easier for potential buyers to see how the property could fit their lifestyle and style, which can lead to faster and more favorable offers.
Why Virtual Staging Works
Empty spaces might avoid issues like clutter or excessive personalization, but they can also leave buyers uncertain about the property’s potential. By presenting a well-furnished and aesthetically pleasing space through virtual staging, you give more prospective buyers the opportunity to see the property as a clean and inviting space.
Final Thoughts
As a real estate agent, you’re in the business of helping buyers fall in love with homes—and staging is your secret weapon. By decluttering, highlighting the property’s best features, and focusing on curb appeal, you’ll create a lasting impression that leads to quicker sales and happier clients.
Remember, every home has potential—it just needs the right stage to shine. If you have a property that could benefit from HomeJab’s virtual staging services, explore our design options and get in touch with us! We guarantee quick turnarounds to help you sell your next property faster.
