Managing visuals for a nationwide brand isn’t easy, especially when every project demands consistency, quality, and speed. Renovation Brands, a leader in the home renovation eCommerce space, faced this challenge head-on. With a lean marketing team and a growing list of residential and commercial projects, they needed a photography partner that could keep up.
That’s where HomeJab stepped in, providing a solution that didn’t just meet expectations — it redefined how Renovation Brands approached visual marketing.
“You can’t get better bang for your buck than HomeJab — for photos and walkthrough videos, it’s perfect for manufacturers like us.”
– Alison McPherson, Senior Merchandising Manager, at Renovation Brands
Challenge: Overcoming Logistical and Creative Hurdles in Nationwide Photography
Renovation Brands faced numerous obstacles in capturing and showcasing their work effectively. Their setup was wasting time and slowing them down.
A Nationwide Need for Consistent Visuals
The company tackles projects across the United States, from styled residential spaces to commercial venues like restaurants, hotels, and condo buildings. Coordinating these shoots was a logistical puzzle, requiring meticulous planning to ensure visuals met the company’s high standards.
Managing this process with a small team meant hours spent sourcing photographers, reviewing portfolios, and negotiating terms — leaving room for inconsistencies in quality and style. High-profile commercial shoots added pressure, with tight timeframes at restaurants and hotels demanding fast, reliable execution. Renovation Brands needed a solution to streamline these complexities and deliver consistent results nationwide.
Renovation Brands’ diverse portfolio spans various project types, from private residences to high-end commercial spaces. Some standout projects include:
- A stunning hotel in Vail, CO, featuring breathtaking interiors captured through images and a walkthrough video with drone footage.
- An elegant event space in New Jersey, showcased with high-quality visuals and a walkthrough video.
- A modern private residence in Idaho, highlighting the art of downsizing without compromising luxury, presented in images and a walkthrough video.
Limited Resources, High Expectations
With a lean marketing team, Renovation Brands relied on a single person to manage the entire photography process—scouting, booking, and coordinating shoots. This made time a scarce resource, especially with the high expectations for visual content to reflect the brand’s reputation for style and quality.
Traditional architectural photographers, while skilled, often proved too expensive and inflexible for the company’s needs. Many projects required photographers to work quickly, especially in commercial settings like restaurants and hotels with narrow shooting windows. These limitations created bottlenecks, delaying the production of consistent, high-quality visuals critical to Renovation Brands’ marketing efforts.
Ownership and Usability of Images
Photographers typically retained ownership of their images, leaving Renovation Brands with limited usage rights. Repurposing visuals for marketing channels like social media, email campaigns, and website galleries often required additional licensing fees, creating an ongoing obstacle for the company.
These restrictions became a significant roadblock for a brand heavily reliant on visual content to inspire customers and build engagement. Even simple edits, like cropping images or adding text overlays, required negotiating with photographers. Renovation Brands needed a partner who could provide high-quality visuals with the freedom to use and modify them without added costs or complications.
“Before HomeJab, every project felt like a logistical puzzle — finding photographers, negotiating pricing, and managing approvals ate up hours of valuable time.”
– Alison McPherson, Senior Merchandising Manager, at Renovation Brands
Solution: Simplifying Nationwide Photography with Efficiency and Scale
So what did they do? Renovation Brands turned to HomeJab, a partner that didn’t just simplify the process but reimagined how photography could work for their needs.
Streamlined Process with Nationwide Coverage
HomeJab provided Renovation Brands with a game-changing solution: a transparent, centralized platform for booking photographers. Instead of spending hours researching local talent, reviewing portfolios, and managing approvals for each project, the marketing team could rely on HomeJab to handle the logistics from start to finish.
HomeJab’s photographers covered Renovation Brands’ projects nationwide. The platform delivered consistent quality and reliable coverage at every location. Whether it was a hotel in California or a restaurant in Colorado, HomeJab delivered consistent quality and coverage at scale. This seamless process saved time and removed the logistical headaches that previously slowed down their marketing efforts.
Customized Support
HomeJab didn’t provide a one-size-fits-all service. They offered tailored support that met Renovation Brands’ specific requirements. The marketing team could pre-select photographers from a curated shortlist so the chosen talent matched the project’s creative vision.
For each shoot, HomeJab helped the marketing team with custom shot lists and specific instructions. This level of customization was especially valuable for unique projects, like capturing reflective surfaces in tin ceilings or staging spaces within tight timeframes.
Affordable and Fast
HomeJab offered a cost-effective alternative to traditional architectural photographers without compromising quality. Their pricing fit Renovation Brands’ budget while delivering the professional visuals needed to showcase products in both residential and commercial settings.
The platform’s speed was equally impressive. Even for complex projects involving drone footage or walkthrough videos, HomeJab provided quick turnarounds. This allowed Renovation Brands to keep projects moving and meet tight deadlines, whether capturing a hotel’s interiors or a restaurant’s dining space.
Full Image Rights
HomeJab gave Renovation Brands complete ownership of their images. And with full rights, the team could edit, crop, and adapt visuals to fit various platforms, from Instagram and Pinterest to email campaigns and landing pages.
This flexibility eliminated the need for additional licensing or approvals, saving time and money while maximizing the value of every photoshoot. Owning the images outright allowed Renovation Brands to seamlessly repurpose content, keeping their marketing fresh and visually compelling.
“HomeJab takes care of all the heavy lifting, which saves us hours of time and lets us focus on what matters most.”
– Alison McPherson, Senior Merchandising Manager, at Renovation Brands
Impact: Real Results, Real Improvements
HomeJab made a real difference for Renovation Brands. They saved time, improved visibility, and delivered exceptional service. The results speak for themselves.
Time and Resource Savings
HomeJab’s streamlined process significantly lightened the workload for Renovation Brands’ lean marketing team. Tasks that once consumed hours—like sourcing photographers, reviewing portfolios, and managing approvals—were eliminated. This freed up valuable time, allowing the team to shift focus toward strategic planning and creative execution.
With HomeJab handling the logistics, the marketing team could work smarter, not harder. The efficiency gained translated into faster project approvals and quicker turnaround times, ensuring that high-quality visuals were always ready to support campaigns without delay.
“With HomeJab, I save at least three hours of legwork for each project. They take care of all the heavy lifting.”
– Alison McPherson, Senior Merchandising Manager, at Renovation Brands
Enhanced Brand Visibility
HomeJab’s high-quality visuals became a cornerstone of Renovation Brands’ marketing efforts. Fresh, professional imagery drove increased engagement on visually focused platforms like Instagram and Pinterest, helping the brand connect with its audience more effectively.
These images weren’t just confined to social media. They also elevated email campaigns and enriched website galleries, creating a cohesive and compelling online presence. The consistent influx of visually striking content contributed to higher referral traffic, amplifying the brand’s visibility and appeal across multiple channels.
The quality of HomeJab’s work has amplified Renovation Brands’ presence across digital platforms. Projects like the Vail, CO hotel, New Jersey event space, and Idaho residence have not only enriched Renovation Brands’ marketing campaigns but also inspired potential customers with innovative designs and stunning visuals.
Built Trust Through Flexibility
HomeJab’s responsiveness and flexibility strengthened its relationship with Renovation Brands. On one occasion, when lighting conditions led to less-than-ideal results, HomeJab offered a full reshoot at no additional cost. This proactive approach showcased their commitment to delivering quality.
For Renovation Brands, this level of service went beyond expectations. It demonstrated that HomeJab was not just a vendor but a true partner invested in their success. This reliability and willingness to make things right fostered long-term trust and loyalty.
“When the lighting didn’t work for one shoot, HomeJab offered a full reshoot at no cost. That kind of service builds trust and loyalty.”
– Alison McPherson, Senior Merchandising Manager, at Renovation Brands
HomeJab: Turning Logistical Headaches into Seamless Solutions
Renovation Brands’ experience showcases how the right partnership can streamline complex processes and deliver tangible results. From quick turnarounds to customized support, HomeJab became more than a photography service — they became an extension of the team. A true partnership, indeed. If your business is looking for professional photography solutions that simplify operations and elevate your marketing efforts, HomeJab is ready to help. See how our nationwide network and customizable services can make your next project a success. Schedule a shoot today!
