Real estate photography is an essential aspect of home building, as it helps to showcase the beauty and quality of the property to potential buyers. With the advent of technology, real estate photography has evolved to include HDR photos, aerial shots, and virtual staging. In this article, we’ll discuss why these elements are crucial in capturing the essence of new construction properties.
The benefits of real estate photography for home builders are numerous. First, it can help attract potential buyers by providing an accurate and detailed representation of the home. It also provides an opportunity to showcase the home’s unique features and differentiates it from other homes on the market. And finally, it can help create a memorable impression that stays with potential buyers, making them more likely to remember the home and consider it as a serious option.
While real estate photography is important for all types of homes, it’s particularly crucial for new construction homes. When capturing a new construction home, special considerations should be taken to ensure that the home is shown in its best light.
Highest-Quality HDR Photography
First and foremost, quality is of utmost importance to home builders. This is why HDR photos with bracketed raw files are a must-have for real estate photographers. The dark exposures need to be dark enough to provide a clear view of the windows, which can make or break the impression of a property.
Blown out windows can ruin the entire look of the photos, and builders have invested a lot of money into the design, construction, and development of the property, so cheap photos simply won’t cut it.
Aerial Photography
Aerial photography is another must-have for new construction properties. Drone videos can instantly give a feeling of high value and prestige, and the cinematic feel of the video can be a selling point for potential buyers.
Drone videos can also provide a view of the surrounding area and the entire community, which is just as important as the home itself. This can include a flyover of the entire development, the entrance, amenities, and major retail spots in the area. Ground shots of the community and local hot spots can also be added to the drone video.
Virtual Staging
Virtual staging is another important aspect of real estate photography for home builders. This not only saves the builder money by eliminating the need for real furniture, but it also adds value to the property. The photos will look flat without staging, and buyers won’t be able to tell the rooms apart or understand the general size of the rooms.
Virtual staging allows builders to showcase different designs and layouts of furniture, and even allows buyers to stage the photos themselves, giving them a sense of what it will be like to live in the property with their preferred design choices. 360 virtual tours can also be staged, further enhancing the buyers’ experience.
In conclusion, real estate photography is a crucial aspect of home building, and it’s essential to capture the essence of the property through quality photos, aerial shots, and virtual staging. By doing so, home builders can showcase the beauty and quality of the property, making it more appealing to potential buyers.
