Each real estate photography gig brings something new—a different property, a new setting, and often a realtor with a fresh shot list of key features to highlight. But after a while, it’s easy to slip into a routine, snapping the same angles and compositions without really thinking about it. The thing is, homebuyers’ expectations are always changing, and it’s super important to stay on top of those trends to make sure your photos really stand out. Let’s dive into what homebuyers look for in listing photos, with expert insights from fellow HomeJab photographers.
Perfecting the Exterior Shot
First impressions happen in seconds, and for homebuyers browsing online, curb appeal is everything. The exterior shot is usually the first image a potential buyer will see on Zillow, Realtor.com or Trulia, which makes it one of the most critical to execute well.
A well-composed exterior shot can immediately grab attention, enticing potential viewers to click through and explore more about a listing. If the image is uninviting—too dark, poorly framed, or cluttered—buyers may move on without giving the property a second thought.
While an HDR shot is a great start, there are even more effective ways to showcase the exterior entrance. Here are some expert tips from our HomeJab photographers who specialize in capturing stunning listing photos:
Opt for Twilight shots
In today’s competitive market, twilight real estate photos do a better job of attracting more homebuyers. Capturing the home during the golden hour—shortly after sunrise or just before sunset—creates soft, natural lighting that enhances the property’s features. The warm glow of interior and exterior lights against the evening sky adds a sense of warmth and luxury, making the listing feel more inviting and visually striking.
Use Angles to your Advantage
That classic straight-on shot might seem like the obvious choice, but sometimes it doesn’t do the home justice. Instead of sticking to the usual, play around with different angles to add depth and make the property feel more inviting.
- Try a slight side angle – This helps show off architectural details and landscaping that might not stand out in a head-on shot.
- Switch up your perspective – A lower angle can make the home feel more grand, while a slightly higher one can capture more of the front yard.
- Go for a three-quarter view – Shooting from a corner instead of straight on gives buyers a better sense of the home’s shape and layout.
Consider Aerial Shots
Aerial photography has become a standard expectation in the real estate industry. According to a study by the National Association of Realtors, 57% of buyers expect to see at least 8 to 10 aerial shots for most residential properties. If you’re not mastering your drone skills, you could be missing out on a key opportunity to meet buyer expectations. Drone photography and videography is one of the easiest ways to elevate your listing photos.
For homebuyers, aerial shots provide valuable context, offering a clearer view of the property’s scale and potential. These images highlight sprawling backyards, pools, gardens, or expansive farmland, helping buyers visualize how the space can be used. Not to mention, what it has to offer.
Bright, Open, and Inviting Interiors
No matter how design styles evolve, one thing homebuyers consistently gravitate toward is bright, open spaces. Rooms that blend natural and artificial lighting in harmony make the greatest impact. When photographing these interiors, it’s important to prioritize maximizing the light in the room. Even in smaller spaces, you can create the illusion of openness and warmth. Open curtains, utilize wide-angle lenses, and choose angles that highlight the flow of the space. This will make it feel more expansive and inviting.
When in doubt, remember that bright spaces inspire confidence in buyers. If you’re working with a listing that has limited space or lighting, take the extra steps to collaborate with the realtor or homeowner. Together, you can enhance the space and make it as inviting and appealing as possible to potential buyers.
Kitchens and Bathrooms: The Deal Makers
What do homebuyers look for in listing photos? Our HomeJab real estate photographers will tell you that updated kitchens and bathrooms are among the most sought-after features. These spaces are some of the first areas buyers will scrutinize, making them essential to showcasing a property’s full potential. If the kitchen has recently been remodeled, it should be one of the key focal points on your shot list. A quality kitchen can add 4-7% more value to a home and is often a major selling point for potential buyers.
However, we all know that not every property will feature newly renovated rooms. When working with homes that have outdated designs, it’s still possible to showcase their best attributes. Focus on cleanliness, good lighting, and capturing the space in its most flattering angles. Additionally, subtle touches like removing clutter or highlighting unique features—such as vintage tile work or spacious countertops—can help these spaces feel inviting and functional, even if they aren’t brand new.
What Homebuyers Look for in Listing Photos: Key Takeaways
To wrap things up, the importance of knowing what homebuyers look for in listing photos can’t be overstated. The real estate market is more competitive than ever, as homebuying costs rise and housing supply remains tight. As a photographer, you’re in the unique position to make a property stand out. Whether it’s capturing the vibrance of the exterior, showcasing bright, inviting interiors, or focusing on the key spaces like kitchens and bathrooms, your photos can make all the difference in how quickly a property moves off the market.
If you’re looking for more tips on how to expand your real estate photography skills, head over to our HomeJab Blog for expert advice, insights, and inspiration to take your shots to the next level. We’re constantly sharing new ideas and techniques to help you stay ahead of the curve and perfect your craft.
