According to Wyzowl, over 80% of marketers have increased traffic to their websites by incorporating video content in their marketing campaigns. They’ve also reported more user dwell-time across their web pages and an influx of qualified leads to drive sales.
With these stats, it’s no wonder real estate listing videos have become increasingly popular over the past few years!
In this post, we’ll cover everything you need to know about video content for real estate and take you on a journey of the home-buying process as seen through the lens of a video camera.
Why create real estate listing videos?
According to the National Association of Realtors (NAR), 73% of sellers prefer to work with a real estate agent who can market the property with a video listing.
What’s more, the NAR’s 2021 Homebuyers and Sellers Generational Trends report showed that real estate videos are steadily climbing up the list of top resources that homebuyers consider “very useful” on an agent’s website. The rise of real estate listing videos is also outperforming virtual open houses:
So, if you’re a property agent or homeowner who hasn’t yet jumped on the real estate video production bandwagon, you do yourself no favors.
Skip the FOMO and schedule your video listing today!
What does a high-quality real estate video look like?
A great real estate video is made manifest with top-notch equipment.
Think full-frame DSLR cameras. Motion control gears (aka video camera stabilizers.) Adequate tripod heads for extra stability and streamlined panning. Also, you might opt for a wide-angle lens to capture more depth in the room.
Then, there’s post-production to consider.
Is the sound crystal clear? Does the music add value to the experience or does it detract from it? How’s the editing? Do the shots and scenes flow sensibly from the very beginning of the real estate video to the end?
These are important questions to keep in mind when producing real estate listing videos that will engage and delight the viewer. And we get it — not everyone has the time to ask and answer them!
This is where HomeJab comes in.
Keep your inner-Spielberg contained and let us produce high-quality real estate video content for you.
How long should a real estate listing video be?
The average human attention span has fallen from 12 seconds in the year 2000 to a mere 8 seconds today (yikes!)
In light of this information, it’s good to remember that an optimal real estate video will highlight the property’s best features in a relatively short amount of time.
Two to three minutes should do. Within this time span, you can offer the viewer a taste of the home vicariously through the lens of a video camera.
This includes an exciting journey through the front door, kitchen, living room, bedrooms, bathrooms, and then out to the yard (if the property has one.) A well-produced and successful real estate listing video will impel the viewer to contact you for an in-person tour. Or better yet, to purchase the home!
Granted, an 8,000 to 10,000 square foot property requires a bit more screen time than a standard two-bedroom house.
But no matter how large the property or estate is, try not to go past 7 minutes. Remember, the human attention span is a fickle thing!
Types of real estate listing videos
When you think about real estate video content, what comes to mind?
More often than not, a property video listing will present itself as a walkthrough of the home, such as the “front door → kitchen → living room” flow mentioned above.
Alternatively, a real estate listing video can focus exclusively on the neighborhood where the home is being sold. After all, they don’t say “location, location, location” for nothing!
In fact, a survey conducted by the NAR found that 78% of prospective homebuyers preferred neighborhood quality over the size of the home. And a survey completed by Trulia reported that 84% of millennials were willing to forego key home features to live in their ideal neighborhood.
At HomeJab, we offer a neighborhood package to ensure that your real estate listing video stands out from the rest of the crowd. This way, you can feature the best schools, amenities and outdoor activities that your neighborhood has to offer.
Lastly, if you’re looking to pull out all the stops with engaging real estate video content, our elite package will help you gain maximum exposure while enhancing your personal branding.
The elite service is essentially a mini feature film that focuses solely on your listing and helps your prospective buyers envision themselves living in your home as they watch!
Should you use drone photography in your real estate listing video?
Drone photography is an excellent way to show off your property’s exterior features that a camera simply won’t be able to capture from the ground.
Aerial footage of your home can also be a compelling opening shot to your real estate video — one that hooks in more viewers, like this one:
Furthermore, if you’re dealing with some serious acreage or photographing an estate, real estate drone photography can do wonders for your listing video.
But it could also come in handy even if the property’s much smaller.
For instance, real estate drones can capture the dock of your lakeside house from an optimal angle by hovering above the water. They could also photograph your brand new roof much better than a handheld camera. And if you have a lovely gazebo in your yard, a 360-degree aerial sweep of it can make it look even more striking.
When booking HomeJab’s drone photography services, you leave the nuances of piloting these compact gadgets to us. That way, you can focus your time and efforts on planning your next open house, contacting prospective buyers, and crossing off more important items from your to-do list.
To learn more about drone photography — including its evolution from a reconnaissance tool in wartime to a lightweight, easy-to-fly gadget — check out our post, “A Brief History Of Real Estate Drones.”
Should you make a cameo in your real estate video listing?
Real estate video listings can be a great opportunity to introduce yourself to prospective homebuyers and engage viewers with your unique personality.
As a matter of fact, some real estate agents create video listings that feature more of themselves than the actual home.
And this isn’t a gimmick — the role of personality in sales can shape the buyer’s views and feelings towards the home.
If the buyer doesn’t like you — or even worse, if the buyer doesn’t trust you — it could affect their perception of the home and compromise the deal.
So, to break the ice and get a head start on building rapport and trust, consider filming a real estate listing video that you can showcase as evergreen content on your website or include in your email marketing campaigns.
Funny Real Estate Videos
Our final thought on real estate listing videos?
At HomeJab, we’ve gathered the best funny real estate videos for your viewing pleasure.
And if you want even more hilarious real estate video content, we’ve got you covered.
All that said, are you ready to scale your real estate business and create professional real estate listing videos?
If so, let’s ready the clapperboard and yell, “Action!”