Photographing a property is an art form in itself, but apartment photography adds a unique challenge to the mix. With limited square footage to work with, photographers must employ clever techniques to showcase the apartment’s true potential and functionality. Whether through strategic staging or use of flash, shooting demands finesse and attention to detail. In this HomeJab guide, we’ll offer 7 strategies for perfecting your interior apartment photos, ensuring that every inch of space is utilized to its fullest potential.
Focus on details
Pay attention to the small details that give the apartment character, such as unique decor, wood accents, artwork, or architectural features. These details can serve as focal points within your images, drawing the viewer’s eye and adding visual interest.
It’s also an opportunity to show off the overall design scheme and ambiance of the space. For example, if you’re shooting a loft apartment, you might focus on the exposed brick walls, industrial light fixtures, or concrete accents that contribute to the urban-chic aesthetic.
Highlighting these design elements can help set your photography apart from the competition and make your images more memorable.
Don’t limit your light source
While daylight is often hailed as the ideal backdrop for professional photography, interior apartments allow for flexibility in lighting choices. Whether it’s natural sunlight streaming through windows or carefully placed artificial lighting, both options offer distinct advantages in capturing the ambiance and features of a space.
Ultimately, it depends on the type of environment you’re working with. Apartments with minimal windows and limited natural light, or darker interiors may benefit from additional artificial lighting or flash. Strategically placed lamps, overhead lights, or accent lighting can highlight specific areas or features, adding depth and dimension to your images.
Moreover, artificial lighting can compensate for insufficient natural light or create dramatic effects that enhance the overall aesthetic of the apartment. For apartments that have large windows and city views, you may consider doing twilight photos to capture renters attention.
Consider low angle shots
Shooting from a low angle alters the perspective of the viewer, making the space appear larger and more expansive. This is particularly beneficial in small apartments, where maximizing space is essential.
By positioning the camera at a low angle, you can exaggerate the height of tall subjects within the room, such as ceilings or furniture pieces, while also revealing unseen aspects of lower-lying elements, such as flooring or decor. This creates a sense of grandeur and spaciousness that can be particularly impactful in smaller living spaces.
Steer clear of wide-angle lenses
While they do capture more of the scene, they can distort the perspective, making objects close to the camera appear disproportionately large and those further away seem smaller. This can result in an unnatural and skewed appearance of the entire apartment, detracting from its true proportions and features.
Opting for a standard lens or a prime lens can provide a more accurate representation of the space. Just remember to maintain some distance from your subject to include as much of the space as possible in the shot.
Make use of corners
Positioning yourself in the corners of rooms offers renters or potential buyers a wider perspective of the space without relying on wide-angle lenses. When photographing a specific room, aim to capture no more than two walls along with a portion of the ceiling and floor in each shot.
Additionally, shooting from the corners helps to minimize distortion and ensure that the room appears true to size. Wide-angle lenses can often exaggerate the proportions of a room, making it appear larger or smaller than it actually is. This can lead to disappointment from the real estate agent who is listing the property.
By using the corners as your vantage point, you can capture the space in a more natural and realistic way, helping potential renters to accurately assess its suitability for their needs.
Eliminate personal items from view
While this tip is important for all real estate photography, the small scale of apartments makes it even more crucial. In smaller spaces, every detail is noticeable, and personal items, such as family photos or sensitive documents, can quickly distract viewers from appreciating the apartment’s potential.
By removing personal items from sight, you create a clean and neutral canvas that allows potential renters or buyers to envision themselves living in the space. Additionally, decluttering personal items helps to create a sense of openness and allows the apartment’s features to take center stage.
Less is often more when it comes to showcasing interior spaces, and a clutter-free environment can significantly enhance the appeal of the apartment to potential viewers.
Add depth and dimension
Pay attention to the placement of objects within the frame to create layers and visual interest. This includes arranging furniture and decor in a way that creates depth and dimension within the scene, such as layering objects from foreground to background or framing the shot with objects in the foreground.
This technique helps to create a sense of depth and perspective in your interior apartment photos that draws the viewer into the image and makes the space feel more three-dimensional.
Before you start shooting a space, take the time to carefully consider the placement of furniture and decor, and don’t be afraid to experiment with different arrangements to find the one that best highlights the full dimension of each room.
Conclusion on interior apartment photos
As potential renters increasingly rely on online listings to make informed decisions, the images they encounter serve as their first impression of the property. If your photos fail to capture their attention or present the apartment in its best light, they may overlook it altogether and move on to explore other options.
Implementing the techniques and strategies discussed in this guide can help elevate your interior apartment photography and create compelling images that effectively showcase the space’s unique features and environment.
So, whether you’re a seasoned professional or just starting out in real estate photography, take the time to apply these insights to your next appointment. With practice and the right tools, you can create stunning images that show the beauty of every apartment, regardless of size or location.
