They say a picture is worth a thousand words, but when it comes to selling homes, using the right real estate buzz words can be just as important as the right photography. By combining compelling language with professional HDR real estate photography, you can create a powerful marketing tool that can help attract buyers.
In this article, we’ve compiled some of the most popular real estate buzz words for various types of properties.
Contemporary & modern homes
“Sleek” – A property that has a smooth, modern design with clean lines and minimalistic features.
“Minimalist” – A property that features a minimalist design, with a focus on simplicity and functionality.
“Open-concept” – A property that has an open floor plan, allowing for a fluid transition between living spaces.
“Architectural” – A property that has unique or innovative architecture, often incorporating modern materials and design techniques.
“Smart” – A property that incorporates technology and automation, such as smart home systems, into its design and functionality.
“Energy-efficient” – A property that has been designed with energy efficiency in mind, often featuring sustainable materials and systems to reduce its environmental impact.
“Contemporary” – A property that has a current and up-to-date design, with modern finishes and features.
“Light-filled” – A property that has large windows and natural light sources, creating a bright and inviting atmosphere.
“High-end” – A property that features luxury finishes and high-quality materials.
“Designer” – A property that has been professionally designed or decorated, often incorporating current trends and styles.
Small home or townhouse
“Cozy” – A property that is small, but comfortable and inviting.
“Intimate” – A property that is small, but still feels warm and welcoming.
“Charming” – A property that has a quaint and attractive design or features.
“Compact” – A property that is efficiently designed, making the most of its small size.
“Efficient” – A property that has been designed with energy and space efficiency in mind.
“Low-maintenance” – A property that is easy to care for, with minimal upkeep required.
“Convenient” – A property that is conveniently located near amenities, such as shopping and transportation.
“Affordable” – A property that is priced competitively for its size and location.
Homes that require upgrades and improvements
“Fixer-upper” – A property that needs significant repairs or renovations.
“Handyman special” – A property that needs some work and is ideal for someone who enjoys DIY projects or is handy with tools.
“As-is” – A property that is being sold in its current condition, with no repairs or updates to be made by the seller.
“Needs some love” – A property that needs some TLC or attention to bring it back to its full potential.
“Diamond in the rough” – A property that has potential, despite needing significant updates or repairs.
“Project property” – A property that requires substantial work, and would be ideal for someone looking for a renovation project.
“Great bones” – A property that has a solid foundation or structure, despite needing some updates or repairs.
“Potential-packed” – A property that has potential to be a great home, but requires some updates or repairs to realize that potential.
“In need of some modernization” – A property that needs updates to bring it up to modern standards or styles.
Motivated Seller
“Must sell” – A property that is being sold under the condition of urgency.
“Priced to sell” – A property that is priced competitively or below market value in order to attract buyers.
“Quick sale” – A property that is being sold with the expectation of a fast transaction.
“Immediate occupancy” – A property that is ready for immediate move-in, with no delays or additional work needed.
“Flexible terms” – A property that offers flexible or negotiable terms, such as seller financing, lease-to-own, or a quick closing.
“Reduced price” – A property that has had its price reduced, indicating the seller’s willingness to negotiate.
“Moving out of state” – A property where the owner is relocating out of state or to a different region and needs to sell quickly.
“Estate sale” – A property that is being sold due to a death in the family or probate, often indicating the need for a fast sale.
“Vacant property” – A property that is currently vacant, indicating the seller’s urgency to sell and the potential for a quick transaction.
Older homes
“Well-maintained” – A property that has been carefully and consistently maintained over time.
“Lovingly cared for” – A property that has been treated with care and attention to detail by its owner.
“Charming” – A property that has retained its original character and charm, often due to the owner’s efforts to preserve its unique features.
“Vintage” – A property that has a classic, timeless style and features that have been maintained and preserved.
“Character-filled” – A property that has unique and interesting features, often due to its age, that have been well-preserved.
“Move-in ready” – A property that is in excellent condition and requires little to no updates or repairs before move-in.
“Updated” – A property that has been updated over time to meet modern standards, while still retaining its original charm and features.
“Renovated” – A property that has undergone significant updates or renovations, while still maintaining its original character and charm.
“Meticulously maintained” – A property that has been consistently and carefully cared for over time, with attention to detail and quality of work.
“Classic” – A property that has a timeless and enduring style that has been well-preserved by its owner.
Affordable homes
“Budget-friendly” – A property that is priced at a level that is affordable for most buyers, often due to its size or location.
“Value-priced” – A property that is priced at a level that offers good value for the money, often due to its condition or location.
“Starter home” – A property that is affordable for first-time buyers or those just starting out in the real estate market.
“Low-priced” – A property that is priced lower than comparable properties in the same market.
“Reasonably priced” – A property that is priced at a level that is fair and reasonable for its size, location, and condition.
“Economical” – A property that is designed to be energy-efficient and cost-effective to own and operate.
“Modest” – A property that is not luxurious or extravagant, but still provides basic amenities and functionality at an affordable price.
“Bargain” – A property that is priced below its market value or has features that make it a great deal for the price.
High priced homes
“Luxury” – A property that is considered to be in the upper echelon of the real estate market due to its size, features, location, and price.
“Exclusive” – A property that is only available to a select group of buyers, often due to its high price and unique features.
“High-end” – A property that features high-quality finishes, top-of-the-line amenities, and luxurious design.
“Premium” – A property that is priced higher than comparable properties due to its superior location, features, and amenities.
“Custom-built” – A property that has been designed and built to the specific preferences and requirements of the owner, often resulting in a one-of-a-kind property.
“Estate” – A property that is large and spacious, often with extensive landscaping and multiple buildings, and is often priced at a premium.
“Elite” – A property that is considered to be among the most prestigious and high-priced homes in a particular market.
“Magnificent” – A property that inspires awe and admiration due to its size, beauty, and grandeur.
“Unmatched” – A property that is one-of-a-kind or has features and amenities that are not found in any other property.
“Exquisite” – A property that is of exceptional quality, beauty, and craftsmanship, often with unique and rare materials and features.
Beach House
“Oceanfront” – A property that is situated directly on the beach or coastline, offering unobstructed views of the ocean.
“Beachfront” – A property that is located just steps away from the beach, often featuring direct access to the sand and surf.
“Coastal” – A property that is located near the beach or coastline, often featuring a relaxed and casual style that is inspired by the surrounding environment.
“Seaside” – A property that is situated along the coast, often featuring stunning ocean views and a tranquil atmosphere.
“Resort-style” – A property that features luxurious amenities and services that are typically found in high-end beach resorts, such as a pool, spa, and fitness center.
“Sun-drenched” – A property that is bathed in natural light, often featuring large windows and an open floor plan that takes advantage of the sunny weather and ocean views.
“Breezy” – A property that is designed to take advantage of the cool ocean breezes, often featuring open-air living spaces and outdoor entertainment areas.
“Nautical” – A property that is inspired by the sea and beach environment, often featuring design elements such as sailboat decor, beach-inspired colors, and nautical-themed accessories.
“Relaxing” – A property that is designed to promote relaxation and serenity, often featuring a soothing color palette, comfortable furnishings, and outdoor living spaces designed for lounging and enjoying the ocean views.
Mountain home
“Rustic” – A property that features natural materials and a design that is inspired by the surrounding mountains and forests.
“Mountain retreat” – A property that is designed as a place to get away from it all, often featuring a remote location and stunning views.
“Ski-in/ski-out” – A property that is located on a ski slope or near a ski resort, often featuring convenient access to winter sports and activities.
“Natural” – A property that blends seamlessly into the natural landscape, often featuring large windows that take advantage of the stunning mountain views.
“Secluded” – A property that is located in a remote or private setting, often featuring a peaceful and serene atmosphere.
“Mountain view” – A property that features breathtaking views of the surrounding mountains, often with a design that takes advantage of the stunning scenery.
Country home
“Rural” – A property that is located in a country setting, often featuring large lots and plenty of outdoor space.
“Equestrian” – A property that is designed for horse owners, often featuring a barn, paddocks, and other amenities for equestrian activities.
“Gentleman’s farm” – A property that features a small farm or agricultural operation, often with livestock, a garden, or orchard.
“Peaceful” – A property that is designed to offer a peaceful and serene atmosphere, often featuring a quiet and secluded location.
“Historic” – A property that features historical or architectural significance, often with a design that reflects the traditions and style of the surrounding area.
“Scenic” – A property that is located in an area with stunning natural scenery, often with views of rolling hills, farmland, or forest.
“Rustic” – A property that features a natural and unrefined style, often with design elements such as exposed beams, stone fireplaces, and wooden floors.
“Homestead” – A property that is designed to be a self-sufficient living space, often featuring a garden, fruit trees, and livestock.
“Retreat” – A property that is designed as a place to get away from the hustle and bustle of city life, often featuring a peaceful and tranquil atmosphere.
“Ranch-style” – A property that is designed in the style of a traditional ranch, often featuring a single story, open floor plan, and rustic design elements.
“Country living” – A property that is designed to embrace the simple and natural lifestyle of living in the country, often featuring large outdoor spaces and access to nature.
“Self-sufficient” – A property that is designed to be a self-sufficient living space, often featuring a garden, fruit trees, and livestock.
“Tranquil” – A property that is designed to offer a peaceful and serene atmosphere, often featuring a quiet and secluded location.
“Wide-open spaces” – A property that features expansive views and open outdoor spaces, often with unobstructed views of the surrounding landscape.
“Farm-to-table” – A property that features a garden or orchard, often used for growing fruits and vegetables to be consumed on the property.
Combining real estate buzz words with professional photography
As a real estate agent, you can effectively communicate with buyers by combining a strong command of real estate buzz words with high-quality visuals such as professional photography, video, and aerials. This powerful combination showcases a property’s unique features and beauty, captures the attention of potential buyers, and helps them envision themselves in their dream home.
Some people are visual learners and prefer to see visuals to better understand a property. On the other hand, some people learn best by reading and want to see well-written, descriptive property descriptions that highlight key features and benefits. This is why using real estate buzz words in the property description is so important. The right words can help paint a picture of a property’s unique features and appeal to potential buyers on an emotional level.
But when it comes to reaching the broadest audience and making the biggest impact, the combination of descriptive language and high-quality visuals is the most powerful tool in a real estate agent’s toolkit. By mastering the art of combining real estate buzz words with stunning visuals, you can attract the greatest number of potential buyers and help your clients achieve their real estate goals.
