Through the Lens: Real Estate Photography’s Impact on Home Sales in 2024

photography’s impact on home sales

Discover real estate agents’ primary tactic for selling homes in a competitive market.

When the time comes to list your house, the strategy your real estate agent employs can make all the difference in attracting potential buyers. From determining the right price to perfecting the staging, each detail is pivotal in securing a successful sale.

Yet, before you can reach the signing point, there is one key factor that will make or break the amount of time it takes to sell a property. In fact, it could be the main reason that a prospective buyer might pause their scrolling on Zillow to click on your listing.

This game-changer is high-end photography.

high end real estate photography
Photography’s impact on home sales has increased exponentially in the last decade. As social media has become an integral part of the home-buying process, the demand for eye-catching visuals has never been more apparent.

In order to captivate a buyer’s interest in 2024, your listing needs to have visual appeal at every angle. You can think of it as the initial meeting between a home and its future buyer, but the impact goes beyond a simple introduction.

Nearly 83% of buyers said photos are very important in helping them choose which homes they will visit. The benefits of quality photography even extend to the sales agents, as statistics reveal those who utilize professional photographers earn twice as much commission compared to those who don’t.

These insights demonstrate that high-end real estate photography, videos, and more can directly enhance a property’s marketability. In this economic climate, particularly, it can make a world of difference in how fast a property sells and at what price.

Keep reading to learn other ways visual marketing profoundly influences your real estate success each year.

The power of visuals

In terms of real estate, first impressions are everything. From the initial glimpse of an online listing, buyers start forming opinions and envisioning themselves living in that space. Without high-quality imagery showcasing window upgrades, kitchen details, or key architectural features, buyers are often left unimpressed — the search continues.

On the contrary, using aerial photography, HDR photography, or drone videos can create an instant layer of excitement and anticipation for a listing. And for real estate agents, that enthusiasm can translate to multiple calls and interest within a 24-hour period.

Power of real estate visuals

How real estate photography shapes real estate success 

Hidden potential

Buyers can’t always see the potential of a property nor understand its unique features from a lengthy listing description or simple exterior photograph. This is where high-end real estate photography can take your standard listing to the next level.

Whether a house has been remodeled or needs a bit of work, photography has the ability to amplify the potential of spaces by utilizing lighting, different lenses and other tools to transform a home for the better.

Increased sales turnaround

On average, property listings featuring high dynamic range (HDR) imagery sell 50% faster and increase online views by 118%. Knowing this reality, real estate agents and brokers can leverage real estate photography to expedite the sales process.

It’s also a great strategy for increasing visibility of your agency across social media platforms. The more viewers that interact, engage, and share your listing, the more exposure you gain. It’s perhaps the best method for welcoming new potential buyers who otherwise might not have come across your page.

Create an emotional connection

One of photography’s most profound impacts on home sales is the emotional response it evokes. When prospective buyers lay eyes on aspiring photography, it develops an immediate positive connection to a property.

Because home-buying is often an emotional process, the right shots and video footage can close the deal in a matter of minutes. Buyers can start imagining a life there before they even step foot on the property. Pretty impactful, right?

professional real estate photography stats

Why choose a real estate photographer

There are several compelling reasons to hire a professional photographer, but to stay competitive in a loud market, it’s an absolute necessity. Our research indicates 74% of agents currently hire a professional real estate photographer on every listing. And we suspect the use of professional photographers is not just a passing trend but a growing practice.

In the next 5-10 years, high-quality photography and videography will continue to dominate the online landscape. To ensure your listings have an impact in this market, visual marketing is imperative.

luxury master bathroom photo

Elevate your next listing with HomeJab

HomeJab is the most valued and reliable real estate photography service in the market. Our team of experienced photographers is dedicated to capturing your property’s features and presenting it in the best light possible. From stunning aerial shots to detailed interior images, we go above and beyond to showcase every niche of your listing.

Our commitment to excellence doesn’t stop at photography. HomeJab offers a comprehensive suite of services, including virtual tours, video walkthroughs, and 3D floor plans. We understand that potential buyers seek a complete and immersive experience, and we provide the tools to make it happen!

Interested in learning more? Visit our website today for a full scope of our services or get a quote to begin the process.

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