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Month: July 2023

Capturing the Appeal of Rental Properties: A Photographer’s Guide

As real estate photographers, we’re tasked with a critical job – to showcase properties in the best light and inspire potential occupants. While a lot of the methods we employ are similar for rental and for-sale properties, there are subtle nuances that make photographing rental properties a unique challenge. In this article, we’ll explore some …

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How to Handle Difficult Shooting Conditions in Real Estate Photography

drone photo of pool - real estate photography

Real estate photography is an essential component in marketing and selling properties. It captures the essence of a home, enticing potential buyers to envision themselves living in it. However, not all shooting conditions are ideal, and real estate photographers often encounter challenging situations that can make their job more difficult. In this article, we will …

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The Pillars of Excellence: What the Best Real Estate Photography Companies Offer

The best real estate photography company

In the ultra-competitive world of real estate, showcasing properties with stunning visuals is key to catching the eyes of potential buyers. But what sets the best real estate photography companies apart? Let’s take a look at the three pillars of excellence that define their service offerings. National Reach and Local Expertise To kick things off, …

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7 Common Mistakes to Avoid When Taking Real Estate Photos

real estate photo example

Even as a professional real estate photographer, you are bound to make some mistakes. But that’s okay because those mistakes serve as valuable lessons regarding the ins and outs of shooting real estate photos. Still, it doesn’t hurt to continuously learn and hone your skills so you can keep expanding your clientele and strengthening your …

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8 Top Marketing Trends for Real Estate Agents in 2023

digital marketing for realtors

The landscape of real estate marketing has seen a tremendous shift in recent years. As we move further into 2023, the industry is getting savvier, embracing new technologies and strategies to stay competitive. Here are some of the top marketing trends for real estate agents in 2023. 1. Specialize and Localize To create a stronghold …

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