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Month: November 2024

True Partnership: How HomeJab Helped Renovation Brands Streamline Visual Marketing Across the U.S.

Managing visuals for a nationwide brand isn’t easy, especially when every project demands consistency, quality, and speed. Renovation Brands, a leader in the home renovation eCommerce space, faced this challenge head-on. With a lean marketing team and a growing list of residential and commercial projects, they needed a photography partner that could keep up. That’s …

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Lighting and Mood: How Bright Spaces Inspire Confidence in Buyers

bright spaces

Light shapes how we experience spaces, and in real estate photography, it’s the factor that transforms average listings from exceptional ones. Mastering different lighting techniques—from natural to artificial—takes time, but the fundamentals are surprisingly straightforward. This beginner’s guide covers foundational lighting principles to help you capture properties as they truly deserve to be seen. Whether you’re …

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How to Avoid Over-Exaggerating Spaces with Ultra-Wide Lenses

wide angle lens for real estate photography

Photographers stepping into the world of real estate photography often find themselves reaching for ultra-wide lenses. Even experienced pros often reach for one on a shoot. And why not? These lenses promise to make even the smallest spaces feel expansive and more inviting, capturing an entire room in a single shot.  But here’s the thing: …

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How Real Estate Photography Can Boost Your Airbnb Bookings This Holiday Season

holiday season

Every holiday season, thousands of travelers begin searching for that Nancy Meyers movie-worthy vacation rental where they can sip hot cocoa, wrap presents, and maybe even have their own meet-cute moment under the mistletoe. But here’s the struggle many agents face: How do you transform your listing from “just another rental” into “THE holiday destination”? …

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HomeJab Launches Industry-First Multi-Family Order Form to Simplify Property Management

commercial drone photography with HomeJab

For the first time in real estate photography, HomeJab has launched an automated, online Multi-Family Order Form, designed specifically for multi-unit property managers. With this innovative tool, property managers can now schedule customized media services across multiple units and amenities, all in one seamless order. Customizable Media Packages for Every Unit and Amenity With the …

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House Market Shift: What Rising Inventory Means for Your Clients

rising inventory

After two years of soaring prices and tight inventory, the housing market is finally loosening its grip, giving buyers a long-awaited sigh of relief. The latest data shows that inventory levels have hit their highest point since 2019, offering a much-needed change of pace for those who’ve been sidelined by the intense competition. According to …

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The Secret to Leasing or Selling Office Space: Professional Photography

office photography

There are two realities shaping today’s office space real estate market. Real estate listings with professional photos sell 32% faster than ones without. At the same time, the value of office properties is expected to plunge 26% by the end of next year, as companies adjust to remote and hybrid work trends.  For commercial real …

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