When you step into an open house event, your role is twofold: capturing both the vibrant energy of the event and the property itself. But let’s face it—an open house shoot can sometimes feel like organized chaos, and even seasoned photographers aren’t immune to slipping up on the basics. So, what are those setbacks? What can …
What Mistakes Should You Avoid When Photographing Open Houses? Read More »
Did you know that 1 in 4 Americans went camping last year? That’s right. Nowadays, everybody’s a Brownie or a Boy Scout — and all those people are potential guests trying to figure out where to stay. Campgrounds and RV parks must compete harder than ever to catch travelers’ attention as outdoor travel booms. In …
Campground Marketing: Why Professional Photos Matter & How to Use Them Read More »
Recently hired to shoot a lakeside cabin or beachfront mansion? For photographers, these assignments aren’t just another listing on your weekly call list; they’re an opportunity to capture the lifestyle that many homeowners dream of. When it comes to waterfront real estate, it’s essential to adopt a different shooting approach—one that showcases how the home …
Seasons change — and so do real estate trends. As the market moves into its slower months, real estate agents need to be more strategic than ever. According to the National Association of Realtors, the fall and winter seasons see a dip in activity, but that doesn’t mean opportunities disappear. In fact, the right adjustments …
Have a property listing that just won’t sell? Feeling like you’ve exhausted every sales tactic or invested heavily in the latest marketing strategies with no results? As a real estate agent, you understand that some properties come with a few roadblocks—whether it’s the location, layout, or an aging interior—that make closing a deal feel nearly …
Curb Appeal That Sells: How Professional Landscaping Impacts Property Value Read More »
In real estate photography, missing key shots can lead to dissatisfied clients and extra trips back to the property. The solution? A simple yet effective system that guarantees you capture every angle. Here are some tips that will ensure you never miss a shot, backed by advice from experienced real estate photographers. Take More Shots …
How to Never Miss Any Shots in Real Estate Photography Read More »
With the recent NAR settlement transforming the way real estate agents conduct business, a major conversation this week is centered around how AI is also driving these changes. Ryan Serhant, famed real estate broker and star of Owning Manhattan, recently shared his opinion on why AI should change the way agents compete for business, with …
AI in Real Estate: Helping Agents Strengthen Client Relationships Read More »
Here’s something that might surprise you: Vertical videos yield a 130% higher engagement rate than horizontal ones. That’s no small difference. This statistic alone suggests a shift in how we should be approaching real estate marketing, but is vertical video truly the future? With platforms like Instagram Reels, TikTok, and YouTube Shorts prioritizing vertical content, …
Vertical Video: Is It the Future of Real Estate Marketing? Read More »
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