From Bathtubs to Drones: The HomeJab Journey
The Humble Beginnings In the throes of the Great Recession, a daring vision emerged. Our founder, Joe Jesuele, used a YouTube video to showcase a home he’d built. But, not just any video. Within the first fleeting seconds, viewers glimpsed a young woman luxuriously lounging in a bathtub, accompanied by the tantalizing teaser: “A Life …
