Joe Jesuele

HomeJab’s 5-Point Quality Control System: How We Ensure Every Shoot Meets the Highest Standard

front exterior real estate photography

In real estate photography, consistency and reliability matter just as much as creativity. At HomeJab, we’ve built our reputation on more than great images — it’s our process that makes the difference. While many photography companies rely solely on individual talent, HomeJab combines advanced technology, automation, and expert human review to guarantee that every customer …

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Portals’ 3D Turf War Is Causing Tours to Disappear — Here’s How to Protect Your Listing Media

real estate front exterior photo Smyrna, DE

If you’re an agent, photographer or listing vendor, you already know how powerful 3D tours are: they drive engagement, reduce time on market, and help buyers feel immersed. Now imagine you upload a beautiful 3D virtual tour, only to have it vanish from the portal your listing depends on. That’s what’s happening right now. We’re …

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Photographers: Think Twice Before Joining CoStar

nationwide real estate media service

If you’re a real estate photographer, you may have noticed CoStar’s recent recruiting blitz. The company—best known for owning brands like Apartments.com, Homes.com, and LoopNet—has been running ads offering full-time photography jobs with benefits, vehicles, and professional gear. At first glance, it might sound like a dream opportunity: a steady paycheck, corporate perks, and the …

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The Top Real Estate Photography Services of 2025

In 2025, agents and property managers are investing more than ever in real estate photography services that help homes stand out online. Based on HomeJab’s national order data, these are the most popular services among real estate professionals this year. 1. Video Walkthroughs — The #1 Most Ordered Service Video remains the top-ordered real estate …

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Why Everyone Talks About Floor Plans — But Almost Nobody Uses Them

Over the past few years, floor plans have been touted as a must-have feature for real estate listings. Proptech companies and platforms claim they’re essential, and some even suggest they’re now included in one out of every three listings. But when you actually look at the numbers—or browse listings yourself—the reality tells a very different …

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Will AI Replace Real Estate Photographers?

AI real estate photography

Artificial intelligence is transforming almost every industry — and real estate photography is no exception.Apps now promise to turn smartphone pictures into “pro-level” images. AI can green up lawns, replace skies, brighten interiors, and even generate walkthrough videos. But does that mean agents will soon ditch professional photographers? Not quite. Here’s what’s really happening — …

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Who Really Owns Your Listing Photos?

aerial real estate photography

Real estate agents spend good money on beautiful photography — but who actually owns those images once they’re delivered? If you’re like most agents, you assume paying for photos means you own them outright. In reality, U.S. copyright law says something very different. Misunderstanding this can create legal headaches, MLS violations, and awkward conversations when …

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HDR vs. Regular Photos: Why It Changes How Buyers Feel About Your Listing

Sunset twilight photo of Pinecrest, FL

Most buyers will decide whether to visit your listing based on photos alone — and those photos are often seen first on mobile while someone is scrolling fast. Regular photos can make a home feel dark, flat, or disconnected from its surroundings. HDR (High Dynamic Range) photography changes that by showing your property the way …

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5 Simple Photo Tips to Stop Buyers From Scrolling Past Your Listing

aerial photo that is perfect

Online home shoppers move fast — one flick of the thumb and your listing could be gone. The good news? A few simple real estate photo tips can turn casual browsers into serious buyers. Here’s how to make your photos stop the scroll. 1. Lead With a True Hero Shot Your first image is everything …

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CoStar Sues Zillow for “Rampant” Copyright Infringement

CoStar Zillow lawsuit

On July 30, 2025, CoStar Group filed a federal lawsuit in New York alleging that Zillow has been displaying at least 46,979 CoStar-owned photos—many still bearing CoStar watermarks—across Zillow’s rental network and syndication partners, including Redfin and Realtor.com. CoStar calls it “willful, mass infringement,” and says the images have been shown hundreds of thousands of …

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VHT Studios Is Shutting Down — Here’s Why National Brands Are Turning to HomeJab

front exterior real estate photo

Big changes are happening in the real estate photography world. VHT Studios, one of the largest national photography companies, is closing its doors. Recently acquired by CoStar, VHT will cease operations entirely by the end of next month. It’s just the latest example of consolidation in the space, as other top names have been absorbed …

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Who’s Buying Lockbox Installs from a Photography Company? More People Than You Think.

lock box installation

When we first announced that HomeJab was offering lockbox installations, the reactions on social media were… mixed. “You can get that lockbox for $20.”“Who needs a photographer to install the lockbox?”“Realtors have been in and out of the house a dozen times before photos.” Fair points. After all, we’re known for real estate photography, not …

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Zillow Is Wrong to Ban Exclusive Listings

Compass lawsuit with Zillow

Zillow says its new listing policy is about fairness and transparency, but we see it differently. In reality, Zillow is flexing its dominance to protect its business interests, not to help homebuyers or sellers. The company’s recent decision to delist any property that was marketed privately before hitting the MLS is not about leveling the playing …

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Where Is Real Estate Photography Going in the Age of AI?

AI real estate photography

AI Is Enhancing, Not Replacing, the Value of Real Estate Photography Despite rapid advancements in AI, high-quality real estate photography still begins with the skills of professional photographers. AI technologies like auto-labeling of rooms and photo scoring, which HomeJab currently employs, significantly improve efficiency and consistency. However, these enhancements depend entirely on the foundational excellence …

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