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Joe Jesuele

The Pillars of Excellence: What the Best Real Estate Photography Companies Offer

The best real estate photography company

In the ultra-competitive world of real estate, showcasing properties with stunning visuals is key to catching the eyes of potential buyers. But what sets the best real estate photography companies apart? Let’s take a look at the three pillars of excellence that define their service offerings. National Reach and Local Expertise To kick things off, …

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7 Common Mistakes to Avoid When Taking Real Estate Photos

real estate photo example

Even as a professional real estate photographer, you are bound to make some mistakes. But that’s okay because those mistakes serve as valuable lessons regarding the ins and outs of shooting real estate photos. Still, it doesn’t hurt to continuously learn and hone your skills so you can keep expanding your clientele and strengthening your …

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8 Top Marketing Trends for Real Estate Agents in 2023

digital marketing for realtors

The landscape of real estate marketing has seen a tremendous shift in recent years. As we move further into 2023, the industry is getting savvier, embracing new technologies and strategies to stay competitive. Here are some of the top marketing trends for real estate agents in 2023. 1. Specialize and Localize To create a stronghold …

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The Role of Social Media in Real Estate Photography

real estate photo social media Instagram Facebook

In the world of real estate, marketing is everything, and there’s no denying that social media has emerged as a vital tool for showcasing properties. Instagram, Facebook, Pinterest, and even TikTok are proving invaluable platforms for real estate photography and videography. Platforms for Real Estate Photography and Videography Facebook and Instagram are the giants in …

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The Most Common Complaint in Real Estate Photography: Missing Photos

real estate photography tips

As a real estate agent, you’re keenly aware that your property photographs can make or break a listing. They are usually the first impression potential buyers have of a property, and nothing is more frustrating than realizing a critical shot was missed. Unfortunately, this issue of missing photos is a common complaint in the industry. …

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Why 3D Virtual Tours Haven’t Transformed Real Estate Listings

bedroom 3D tour or video

Virtual tours strutted into the real estate scene promising a revolution, painting a future where buyers, clad in their sleek VR headsets, would effortlessly search the metaverse of properties. Yet, here we stand, with that audacious vision far from reality. The anticipated ubiquity of 3D virtual tours hasn’t come to fruition, not by a long …

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Mastering the Art of Aerial Photography: Tips for Spectacular Real Estate Shots

aerial photography for real estate

Every home possesses a unique story, which unfurls not just from within its walls but from its place in the larger fabric of the community. With the advent of drone technology, real estate agents can now tell this narrative in a more compelling way than ever before. Aerial photography offers a unique vantage point, laying …

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Ethical Guidelines for Real Estate Photography Editing: Enhancing Images without Misleading Buyers

HDR edit, fire in fireplace real estate photo

In today’s digital era, the role of real estate photography editing has become significantly important. It has the potential to make a property look appealing, catching the eye of potential buyers. Yet, it’s also a subject of great responsibility as it can be used to enhance images without misleading the viewer. The art of real …

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Golden Hour vs Blue Hour: Mastering Lighting in Real Estate Photography

golden hour photography

Photography is often said to be the art of painting with light, and nowhere is this truer than in real estate photography. One of the key elements that can make or break a photo is the lighting conditions under which it’s taken. In this article, we’re going to delve into an in-depth discussion about two …

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AI in Real Estate: Predicting Property Prices through Image Analysis

AI in real estate

AI has rapidly emerged as a transformative force across a multitude of industries, with its innovative solutions to complex problems. One such sector experiencing the potential of AI is real estate, traditionally marked by time-consuming manual processes and subjective judgment. By leveraging AI’s capability to learn, adapt, and predict, we can revolutionize key aspects of …

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