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Linzi Martin

Curb Appeal That Sells: How Professional Landscaping Impacts Property Value

professional landscaping

Have a property listing that just won’t sell? Feeling like you’ve exhausted every sales tactic or invested heavily in the latest marketing strategies with no results? As a real estate agent, you understand that some properties come with a few roadblocks—whether it’s the location, layout, or an aging interior—that make closing a deal feel nearly …

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AI in Real Estate: Helping Agents Strengthen Client Relationships

AI in real estate

With the recent NAR settlement transforming the way real estate agents conduct business, a major conversation this week is centered around how AI is also driving these changes. Ryan Serhant, famed real estate broker and star of Owning Manhattan, recently shared his opinion on why AI should change the way agents compete for business, with …

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Techniques for Photographing Large Warehouses and Industrial Spaces

large warehouses and industrial spaces

Commercial real estate shoots often encompass a wide range of styles and settings. One day, you might find yourself capturing the grandeur of a ten story office building, and the next, you could be showcasing the charm of an intimate retail shop. This variety means that when the call comes in to photograph these spaces, …

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How Will the Fed Rate Cut Impact the Housing Market?

Fed Rate Cut

If you’ve been following the real estate market, the Federal Reserve’s announcement last week likely comes as a relief. On September 18, 2024, the Fed announced a 0.5% decrease in interest rates, a move that has significant implications for the housing market and homeowners across the country. Key Learnings: The Federal Reserve’s 0.5% interest rate …

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Night Photography for Beginners: How to Shoot with Confidence in Low Light

night photography

If you’ve only ever shot during the day, stepping into night photography can feel a bit like being handed a puzzle with no clear solution. During the day, light is constant and predictable. At night, everything changes.  Light sources become your creative tools, whether it’s the glow of a streetlamp casting warm shadows on the …

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Staging Tips for Real Estate: How to Make Properties Look Their Best

staging tips for real estate

When potential buyers step into a property, they should quickly form a connection as they move from room to room. However, this can be challenging when clutter and personal items dominate the view, making it difficult for buyers to build an emotional attachment—and even harder for real estate agents to create that spark. That’s where …

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Is Real Estate Photography a Good Side Hustle?

real estate photographer

The gig economy continues to thrive in 2024, offering numerous opportunities for freelancers and side hustlers alike. Among the array of high-paying jobs available, real estate photography has emerged as an increasingly popular choice for those looking to supplement their income with a flexible, creative pursuit. This field attracts individuals seeking to blend their passion …

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NAR Settlement Goes Into Effect: Here’s What You Need to Know

On Saturday, August 17th, 2024, the landmark settlement between the National Association of Realtors (NAR) and the Department of Justice (DOJ) took effect. This pivotal agreement introduces significant changes aimed at enhancing transparency and fairness in the home buying and selling process, addressing key concerns for both consumers and industry professionals alike. In our previous …

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Hotel Photography Tips: Capturing the Guest Experience

hotel photography tips

Today’s travelers are no longer content with a typical getaway; they’re on the hunt for unforgettable experiences, and these experiences often start with a captivating online image. With 68% of tourism and travel sales happening online, a figure expected to climb to 74% by 2027, the visual appeal of a hotel is pivotal in swaying …

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Common Mistakes to Avoid When Leasing Restaurant Space

leasing restaurant space

As a real estate agent specializing in commercial real estate, you know that leasing restaurant space comes with its own unique set of challenges. Whether you’re working with first-time restaurateurs or seasoned culinary professionals, helping your clients navigate the complex world of restaurant leasing is crucial to their success – and yours.  In this comprehensive …

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Using Leading Lines to Guide the Viewer’s Eye in Property Photos

leading lines

When it comes to capturing property photos, the goal is to not only showcase its features but also to create a visual narrative that guides the viewer’s eye. One of the most effective techniques for achieving this is the use of leading lines.  Leading lines can enhance composition, highlight key elements, and direct attention where …

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Eco-Friendly Homes: How to Market Green Features to Environmentally Conscious Buyers

eco-friendly homes

As a real estate agent, you know that the market for eco-friendly homes is growing rapidly. More buyers are prioritizing sustainability and looking for properties that align with their green values. Effectively marketing these eco-friendly features can set you apart from the competition and attract environmentally conscious clients. Here are some strategies to help you …

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Effective Communication with Real Estate Agents: A Guide for HomeJab Photographers

Your success as a real estate photographer hinges on your ability to work seamlessly with real estate agents. This detailed guide covers the best practices for communication and expectation management, helping you and the agents you work with to create eye-catching listing photos that attract potential buyers. The Photographer-Agent Partnership Photographers and real estate agents …

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Utilizing Tech Innovations for Better Real Estate Decisions

Looking for the most effective approach to real estate transactions in 2024? Wondering how to leverage the latest tools to buy, sell, or invest more efficiently? Let technology be your guiding force. With cutting-edge tools ranging from machine-learning algorithms to immersive virtual reality tours, technology is transforming how real estate professionals, potential homeowners and investors …

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