Linzi Martin

The moments leading up to an open house are like the final minutes before the curtain rises on opening night. Every detail matters—the lighting, the staging, the atmosphere the moment someone walks through the door. This is your listing’s big debut, and unlike in professional photos, there’s nowhere to hide. Buyers will experience the home …

Why a Spotless Home Sells: The Importance of Cleaning Before an Open House Read More »

Airbnb reshaped the travel industry, offering guests a more personal alternative to standard hotels. Homeowners benefited from the extra income, travelers enjoyed one-of-a-kind experiences, and cities saw a boost in tourism. But as short-term rentals grew in popularity, their impact became more complex. On one hand, they’ve pumped money into local economies, giving homeowners new …

How to Keep Short-Term Rentals Profitable in 2025 Read More »

Did you know more than 40% of home buyers choose a real estate agent based on a recommendation? It may be a common saying, but your reputation truly matters more than anything. Building strong, long-term relationships with clients doesn’t just lead to repeat business; it turns happy homeowners into your biggest advocates.  In this guide, …

How to Build Long-Term Relationships with Clients (and Get More Referrals) Read More »

At first glance, selling a piece of land might seem straightforward—without a house or amenities, the land speaks for itself. But beyond just listing the acreage, showcasing a property’s full potential can help lead to a quicker closing. Whether it’s a future home site, a commercial investment, or a retreat in nature, highlighting the property’s …

Maximizing Land Value: Marketing Strategies That Work Read More »

Not every listing grabs buyers’ attention right away, but with the right approach, you can change that. Some homes need a little extra polish to make a lasting first impression—but the good news is, even small tweaks can lead to a faster sale and a better price. The key is to highlight the home’s best …

Is Your Listing Getting Overlooked? Here’s 3 Ways to Attract More Buyers Read More »

When it comes to real estate development, your vision starts with blueprints, but the ultimate goal is to bring that vision to life—both physically and in the eyes of potential buyers, investors, and stakeholders. One of the most powerful ways to bridge that gap is through professional real estate photography. High-quality images not only document …

From Blueprints to Reality: Showcasing Your Development Properties with Photography Read More »

As a real estate agent, you know that a home appraisal is a critical part of the selling, refinancing, or loan process. The appraiser’s valuation will influence the listing price and negotiations, but while the housing market may be out of your control, you can certainly help your clients ensure their property makes a stellar …

How to Prepare for a Home Appraisal: A Real Estate Agent’s Guide to Maximizing Value Read More »