As we step into 2024, it’s the perfect time to reflect on the past year at HomeJab. In 2023, we witnessed exciting developments and gathered valuable insights and real estate photography trends.
Here are some key takeaways that shaped our industry last year.
Video Continues to Reign Supreme
The digital era has transformed how real estate is showcased, with video content becoming increasingly crucial. Our observation in 2023 was clear: video outperformed 3D tours by a significant margin, maintaining a 4:1 ratio.
Particularly on social media platforms like Instagram and TikTok, videos are a hit, resonating strongly with younger buyers who are now active market participants. This trend underscores the importance of adapting to changing consumer preferences, where dynamic and engaging content is key.
The Ricoh Theta Z1: A 360° Wonder
For the second consecutive year, the Ricoh Theta Z1 stood out as the best quality 360 camera. This camera’s allure lies in its exceptional image quality, user-friendly interface, and compact design, making it an indispensable tool for creating immersive virtual tours. Its dual 1-inch sensors offer superior low-light performance, crucial for capturing indoor spaces with natural lighting.
Mirrorless vs. DSLR: A Balanced Match
2023 also highlighted a balanced competition between mirrorless cameras and full-frame DSLRs. Both camera types offer exceptional quality, and the choice often boils down to personal preference.
For instance, comparing the Nikon D850 (DSLR) with the Sony Alpha a7R III (Mirrorless) showcases this parity. While the D850 excels in battery life and a robust build, the a7R III impresses with its compactness and advanced autofocus features.
Communication: The Key to Avoiding Missed Shots
The most significant complaint we’ve encountered is the issue of missing photos. The solution lies in effective communication between photographers, real estate agents, and homeowners. Detailed planning and written instructions are essential in capturing a property comprehensively.
AI in Real Estate Photography: A Work in Progress
Artificial Intelligence (AI) made strides in 2023 but is yet to dominate the field. AI excels in tasks like labeling rooms and image recognition. However, areas like virtual staging and automated editing are still evolving. We’ve noticed minor yet telltale signs of AI involvement, such as inaccuracies in virtually staged photos.
Full automation in editing remains elusive, with current software mainly focusing on applying presets rather than generative editing.
Simplistic Elegance Over Gimmicks
Our experience indicates that real estate agents prefer straightforward approaches over extravagant gimmicks. While technologies like FPV drones and augmented reality are intriguing, they remain niche.
A Surge in Demand from Investors and Wholesalers
One of the fastest-growing client segments in 2023 was investors and wholesalers. These national companies often deal with properties sight unseen, requiring rapid, nationwide photographic services. These photos are crucial not just for marketing but also for assessing property conditions.
TikTok: The Social Media Victor
For organic reach, TikTok emerged as the champion. Our analysis in the last two months of 2023 showed that TikTok videos garnered significantly more views compared to other platforms. This insight is invaluable for social media marketing strategies focused on maximizing reach and engagement.
In conclusion, 2023 was a year of learning and adapting new real estate photography trends. At HomeJab, we’re excited to continue embracing innovations to offer the best services to our clients. Here’s to a fruitful and successful 2024!