Over the past few years, floor plans have been touted as a must-have feature for real estate listings. Proptech companies and platforms claim they’re essential, and some even suggest they’re now included in one out of every three listings. But when you actually look at the numbers—or browse listings yourself—the reality tells a very different …
Why Everyone Talks About Floor Plans — But Almost Nobody Uses Them Read More »
Real estate agents spend good money on beautiful photography — but who actually owns those images once they’re delivered? If you’re like most agents, you assume paying for photos means you own them outright. In reality, U.S. copyright law says something very different. Misunderstanding this can create legal headaches, MLS violations, and awkward conversations when …
Explore the strengths of video and photo posts in real estate marketing to enhance engagement and attract potential buyers effectively.
Learn how influencer marketing can enhance real estate sales by connecting agents with engaged audiences through authentic content.
Explore how drone videos can enhance real estate blogs by boosting engagement, visibility, and sales, transforming property marketing strategies.
Should you choose seasonal or year-round photography for real estate? It depends on your property’s features, timing, and marketing goals. Seasonal photos highlight specific times of the year (like snowy winters or blooming gardens), while year-round photos offer timeless appeal. Key Points: Seasonal Photography: Highlights seasonal charm (e.g., fall foliage, summer pools). Creates emotional connections …
There are two realities shaping today’s office space real estate market. Real estate listings with professional photos sell 32% faster than ones without. At the same time, the value of office properties is expected to plunge 26% by the end of next year, as companies adjust to remote and hybrid work trends. For commercial real …
The Secret to Leasing or Selling Office Space: Professional Photography Read More »
Did you know that 1 in 4 Americans went camping last year? That’s right. Nowadays, everybody’s a Brownie or a Boy Scout — and all those people are potential guests trying to figure out where to stay. Campgrounds and RV parks must compete harder than ever to catch travelers’ attention as outdoor travel booms. In …
Campground Marketing: Why Professional Photos Matter & How to Use Them Read More »
Here’s something that might surprise you: Vertical videos yield a 130% higher engagement rate than horizontal ones. That’s no small difference. This statistic alone suggests a shift in how we should be approaching real estate marketing, but is vertical video truly the future? With platforms like Instagram Reels, TikTok, and YouTube Shorts prioritizing vertical content, …
Vertical Video: Is It the Future of Real Estate Marketing? Read More »
Instagram, TikTok, YouTube, Facebook… marketing can feel overwhelming, right? Each platform has its own set of rules, and navigating them can feel like a never-ending puzzle. Plus, not to mention, we already know that photos aren’t enough for real estate listings. You must consider a real estate video strategy. However, there’s one simple decision you …
Maximizing Real Estate Video Impact: When to Go Horizontal vs. Vertical Read More »
Did you hear? Lower interest rates are coming. According to Reuters, the Federal Reserve is expected to make its first first rate cut this fall with a quarter-point reduction. This move is aimed at reducing the risk of recession while keeping inflation in check. It offers relief to both consumers and businesses. Although many experts …
Fed Rate Cuts Are Imminent: List Your Home Before the Fall Market Surge Read More »
When it comes to real estate marketing, photos are the go-to choice for most sellers. In fact, 63.9% of HomeJab orders consist of photos only. It’s easy to see why – photos are familiar, straightforward, and they do a solid job of showcasing a property’s features. But here’s the thing: in today’s competitive market, a …
Take a moment and guess how many people across the world use social media. Any clue? According to Forbes, the answer is 4.9 billion people. And what’s more is that, by 2027, that number is expected to reach nearly 6 billion. In other words, standing out in this vast digital world is more challenging than …
How Professional Real Estate Photography Improves Social Media Engagement Read More »
Here’s a fun fact for you: the human brain processes images 60,000 times faster than text. That means visual content is significantly more likely to be remembered and acted upon. The competitive world of real estate demands you take every advantage you can get. Catching a potential buyer’s eye is the foundation of a sale. …
Boosting Email Campaigns with Professional Real Estate Photography Read More »
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