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Digital Marketing

The Cost of Mediocre Listing Photos (And Why Investing in Quality Pays Off)

mediocre listing photos

As real estate agents, your listing photos are arguably the most important factor in getting potential buyers through the door. The second a buyer lays eyes on that online listing, their mind is already made up on whether they’re intrigued or ready to keep casually scrolling. That means, you only get one split-second chance to …

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Highlighting the Vibrancy of City Vacation Rentals

While sunny, beachside destinations often steal the spotlight in vacation planning, the bustling vibrancy of city dwellings holds its own allure. From the iconic streets of New York City to the cultural richness of Chicago and the glamor of Los Angeles, urban getaways offer an array of experiences that captivate solo travelers, friends, and families …

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Marketing Strategies for Selling Spec Homes

selling spec homes

Unlike custom homes, where the buyer is typically involved in the design and construction process from the start, spec homes are built based on the builder’s speculation about what will appeal to potential buyers in the market. These builds are often constructed in new developments or established neighborhoods where there is demand for new housing, …

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Unlocking the Secret to Viral Real Estate Videos

In real estate video marketing, engaging your audience is key. Our recent experience has shed light on a powerful formula for success: incorporating people into short, well-crafted videos. One of our top-performing videos over the past few months exemplifies this approach, featuring a real estate agent who, without speaking, guides viewers through a property. The …

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How Professional Photography Can Help Close Real Estate Leads

Offering Real Value to Homeowners One effective strategy for closing leads is offering a free photo shoot to homeowners. This gesture not only demonstrates the agent’s commitment but also provides tangible value. Professional HDR photography, walkthrough videos, and floor plans are essential tools for homeowners when they’re ready to list. By providing these services upfront, …

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HomeJab Offers Free Real Estate Landing Pages for Property Listings

In a world where online presence is pivotal, HomeJab is proud to offer free real estate landing pages to our customers. These pages, available for every photo shoot we complete, are designed to elevate the marketing of real estate properties to new heights. The Current Offering Each property receives two versions of these pages. The …

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Lead Generation in Real Estate Can Be a Dirty Business

real estate lead generation

In the world of real estate, lead generation is as essential as it is challenging. At HomeJab, we’ve embarked on a journey to refine this process, confronting obstacles reminiscent of a scene from “The Godfather” where the moral complexities of business decisions are laid bare. Our mission: to connect sellers with the best real estate …

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Boost Your Local Presence: Creative Real Estate Blog Ideas for Agents

A powerful tool in any real estate professional’s arsenal is a well-maintained blog. Focusing on local content not only helps establish you as a community expert but also significantly improves your local SEO. Here, we explore compelling real estate blog ideas that can drive traffic to your site and help potential clients see the value …

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Top Real Estate Agent Profile Videos: Where Authenticity Meets Professionalism

best real estate agent profile videos

In the competitive landscape of real estate, the value of authentic and personable agents cannot be overstated. Gone are the days when a simple business card or a glossy brochure could do the trick. Today’s savvy clients crave a deeper connection with their agents. Enter the real estate profile video—a potent tool that offers more …

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How to Get Seller Leads from Your Real Estate Photographer

real estate lead generation

As a real estate professional, your primary goal is to get more leads to grow your business. An often-untapped source of leads is your real estate photographer. You might wonder, how can a photographer provide leads? That’s where our platform, HomeJab.com, steps in to revolutionize your real estate marketing strategy. Where do the leads come …

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The Secret Ingredient: Humanizing Your Real Estate Brand with Authentic Videos

business woman in real estate

In the highly competitive world of real estate, differentiating your brand from others is crucial. The secret to standing out could lie in something as simple, yet powerful, as authenticity. By humanizing your brand through authentic real estate videos, you can foster a connection with potential clients that goes beyond business. Here’s how to do …

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8 Top Marketing Trends for Real Estate Agents in 2023

digital marketing for realtors

The landscape of real estate marketing has seen a tremendous shift in recent years. As we move further into 2023, the industry is getting savvier, embracing new technologies and strategies to stay competitive. Here are some of the top marketing trends for real estate agents in 2023. 1. Specialize and Localize To create a stronghold …

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The Role of Social Media in Real Estate Photography

real estate photo social media Instagram Facebook

In the world of real estate, marketing is everything, and there’s no denying that social media has emerged as a vital tool for showcasing properties. Instagram, Facebook, Pinterest, and even TikTok are proving invaluable platforms for real estate photography and videography. Platforms for Real Estate Photography and Videography Facebook and Instagram are the giants in …

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From Click to Close: How Real Estate Visuals Impact the Buyer’s Journey

real estate visuals

High-quality visuals have become an indispensable tool for agents and sellers, playing a vital role in capturing the attention of potential buyers and influencing their decisions. In this article, we will explore the impact of real estate visuals on the buyer’s journey – from the initial online search to the final transaction. Grab the buyer’s …

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