If you’ve ordered professional real estate photos in the past few years, you may have noticed something interesting. Standard listing photos today look a lot better than they used to. Editing tools and image enhancements have improved dramatically, which means single-exposure photos can now look brighter, cleaner, and more polished than ever before. In many …
Why We Still Shoot HDR (And When You Actually Need It) Read More »
The real-estate photography industry depends heavily on drone technology. From aerial property shots to dramatic twilight exteriors and neighborhood overviews, drones have become a standard expectation, not a luxury. That’s why the recent announcement from the Federal Communications Commission (FCC) is worth paying attention to. The FCC has moved to block approval of new Chinese-made …
How the FCC Drone Ban Could Change Real-Estate Photography Tech in 2026 Read More »
For more than a decade, HomeJab has been known as one thing above all else: the most efficient real estate photography platform in the country. Fast scheduling, next-morning delivery, reliable quality, nationwide coverage—no one has done it at scale quite like us. Twelve years of refining that machine taught us something invaluable: Great customer experiences …
From Real Estate Photos to Home Improvement Pros: The Story Behind HousePro Read More »
Real estate agents know that today’s market moves fast—and attention spans move even faster. While traditional video tours still play an important role in marketing a property, there’s a new format driving real engagement and helping listings stand out online: Short-form social media reels. If you’re still relying solely on standard video, your listings may …
Why Your Listing Needs a Social Media Reel (Not Just a Video Tour) Read More »
If you’re an agent, photographer or listing vendor, you already know how powerful 3D tours are: they drive engagement, reduce time on market, and help buyers feel immersed. Now imagine you upload a beautiful 3D virtual tour, only to have it vanish from the portal your listing depends on. That’s what’s happening right now. We’re …
If you’re a real estate photographer, you may have noticed CoStar’s recent recruiting blitz. The company—best known for owning brands like Apartments.com, Homes.com, and LoopNet—has been running ads offering full-time photography jobs with benefits, vehicles, and professional gear. At first glance, it might sound like a dream opportunity: a steady paycheck, corporate perks, and the …
Photographers: Think Twice Before Joining CoStar Read More »
In 2025, agents and property managers are investing more than ever in real estate photography services that help homes stand out online. Based on HomeJab’s national order data, these are the most popular services among real estate professionals this year. 1. Video Walkthroughs — The #1 Most Ordered Service Video remains the top-ordered real estate …
The Top Real Estate Photography Services of 2025 Read More »
Over the past few years, floor plans have been touted as a must-have feature for real estate listings. Proptech companies and platforms claim they’re essential, and some even suggest they’re now included in one out of every three listings. But when you actually look at the numbers—or browse listings yourself—the reality tells a very different …
Why Everyone Talks About Floor Plans — But Almost Nobody Uses Them Read More »
Artificial intelligence is transforming almost every industry — and real estate photography is no exception.Apps now promise to turn smartphone pictures into “pro-level” images. AI can green up lawns, replace skies, brighten interiors, and even generate walkthrough videos. But does that mean agents will soon ditch professional photographers? Not quite. Here’s what’s really happening — …
Keyword stuffing can ruin your real estate listings. It makes your content hard to read, damages your SEO, and can even get you penalized by search engines. Instead, focus on using keywords naturally to create engaging, informative content for both buyers and search engines. Key Takeaways: What is Keyword Stuffing? Overloading content with repetitive keywords …
3D virtual tours are now essential for real estate marketing. They allow buyers to explore properties remotely, boosting engagement and accelerating sales. Properties with virtual tours get 87% more views, sell 31% faster, and can command 9% higher prices. Key takeaways: What they are: Interactive, digital property walkthroughs created using 360° cameras or smartphones. Why …
Ultimate Guide to 3D Virtual Tour Software in 2025 Read More »
Big changes are happening in the real estate photography world. VHT Studios, one of the largest national photography companies, is closing its doors. Recently acquired by CoStar, VHT will cease operations entirely by the end of next month. It’s just the latest example of consolidation in the space, as other top names have been absorbed …
VHT Studios Is Shutting Down — Here’s Why National Brands Are Turning to HomeJab Read More »
Zillow says its new listing policy is about fairness and transparency, but we see it differently. In reality, Zillow is flexing its dominance to protect its business interests, not to help homebuyers or sellers. The company’s recent decision to delist any property that was marketed privately before hitting the MLS is not about leveling the playing …
If you’re a real estate agent using drones for property photography, here’s what you need to know to stay compliant with FAA drone rules: Certification: You need an FAA Remote Pilot Certificate (Part 107). Pass the FAA exam, renew periodically, and stay updated on regulations. Drone Registration: Register each drone at the FAA DroneZone for …
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