Market Insights & Trends Archives

VHT Studios Is Shutting Down — Here’s Why National Brands Are Turning to HomeJab

Market Insights & Trends / July 23, 2025 July 23, 2025

Big changes are happening in the real estate photography world. VHT Studios, one of the largest national photography companies, is closing its doors. Recently acquired by CoStar, VHT will cease operations entirely by the end of next month. It’s just the latest example of consolidation in the space, as other top names have been absorbed …

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Virtual Twilight Photos: Why They Work

Home Seller Tips, Market Insights & Trends, Twilight Photography / July 23, 2025 July 23, 2025

Virtual twilight photos transform daytime property shots into stunning dusk-like scenes using digital editing. They attract more attention, evoke emotional responses, and help homes sell faster and often at higher prices. Compared to evening photography, virtual twilight is more cost-effective, flexible, and consistent, making it a go-to tool for real estate professionals. Key Points: Increased …

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Top 5 Camera Apps for Real Estate Photography

Market Insights & Trends, Photo Editing Tips, Real Estate Photography / July 15, 2025 July 15, 2025

Looking to take professional real estate photos with just your smartphone? These five camera apps can help you capture, edit, and plan your property shots with ease. Whether you’re a beginner or an experienced photographer, these tools cater to different needs, from advanced editing to shoot planning. Here’s a quick rundown: Ovvy Real Estate Photography: …

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Real Estate Photography Cleaning Checklist

Home Seller Tips, Market Insights & Trends, Real Estate Photography / July 8, 2025 July 8, 2025

Want your home to sell faster and for more money? It starts with clean, photo-ready spaces for real estate photography. Homes with professional photos get 61% more online views and sell 32% faster, often at a 3–5% higher price. Buyers are drawn to spotless, clutter-free spaces that feel inviting and well-maintained. Here’s how to prepare …

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Zillow Is Wrong to Ban Exclusive Listings

Market Insights & Trends / July 1, 2025 July 1, 2025

Zillow says its new listing policy is about fairness and transparency, but we see it differently. In reality, Zillow is flexing its dominance to protect its business interests, not to help homebuyers or sellers. The company’s recent decision to delist any property that was marketed privately before hitting the MLS is not about leveling the playing …

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Why Consistency Matters in Real Estate Media

Market Insights & Trends, Real Estate Photography / June 30, 2025 June 30, 2025

First impressions in real estate happen online, and inconsistent media can cost you sales. Listings with professional, consistent visuals sell faster, receive more views, and build buyer trust. Here’s why consistency is key and how to achieve it: Buyers Trust Quality Media: 83% of buyers say photos are crucial when choosing homes to visit. Professional …

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Texas Drone Laws: What Real Estate Agents Must Know

Drone Photography, Market Insights & Trends, Real Estate Photography / June 26, 2025 June 26, 2025

Drones can transform how real estate agents market properties, offering stunning aerial views and virtual tours. But using them comes with strict legal rules. Here’s a quick guide: Federal Requirements: Get FAA Part 107 certification to fly drones commercially. Register drones over 0.55 lbs. Follow rules like keeping drones in sight and adhering to airspace …

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Top 5 Privacy Laws for Real Estate Photography

Market Insights & Trends, Real Estate Photography / June 24, 2025 June 24, 2025

Copyright Ownership: In real estate photography, photographers – not agents – own the images. Licensing agreements ensure proper and legal usage. Property Release Agreements: Always get written permission from property owners to use images commercially. Model Release: If people are in photos, you need their consent for commercial use. Drone Privacy Rules: Follow FAA regulations …

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Ultimate Guide to AR UX for Real Estate

Augmented Reality, Market Insights & Trends, Real Estate Photography / June 23, 2025 June 23, 2025

Augmented Reality is transforming real estate marketing. It helps buyers visualize properties with virtual staging, remote tours, and interactive 3D models – cutting staging costs by up to 97% and boosting engagement by 70%. This guide explains how AR improves property marketing, key UX design principles, tools for implementation, and metrics to measure success. Key …

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How to Fix Perspective in Real Estate Photos

Market Insights & Trends, Photo Editing Tips, Real Estate Photography / June 19, 2025 June 19, 2025

Crooked walls, tilted floors, and leaning doorways in real estate photos can hurt your listings. These distortions make spaces look smaller, awkward, or uninviting, driving potential buyers away. Correcting perspective ensures rooms appear natural and balanced, making properties more appealing. Key Takeaways: Why It Matters: 99% of homebuyers rely on listing photos, and homes with …

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How to Handle Revision Requests Professionally

Market Insights & Trends, Real Estate Photography, Real Estate Tips / June 17, 2025 June 17, 2025

Managing revisions effectively is a critical skill for real estate photographers. Here’s a quick guide to handle them like a pro: Why Revisions Matter: High-quality photos can lead to 118% more views, 32% faster sales, and 47% higher prices for listings. Revisions refine images to meet client needs, not just fix mistakes. Set Clear Policies: …

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How to Photograph Occupied Properties Legally

Market Insights & Trends, Photographer Resources, Real Estate Photography / May 22, 2025 May 22, 2025

Photographing occupied properties requires following privacy laws, obtaining tenant consent, and maintaining clear communication. Here’s what you need to know: Tenant Privacy Laws: Always respect tenant privacy. Avoid photographing personal belongings or off-limits areas like closets or storage spaces. Written Consent: Secure written permission from tenants, detailing the purpose, usage, and areas to be photographed. …

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FAA Drone Rules for Real Estate Agents

Drone Photography, Market Insights & Trends, Real Estate Photography / May 9, 2025 May 9, 2025

If you’re a real estate agent using drones for property photography, here’s what you need to know to stay compliant with FAA drone rules: Certification: You need an FAA Remote Pilot Certificate (Part 107). Pass the FAA exam, renew periodically, and stay updated on regulations. Drone Registration: Register each drone at the FAA DroneZone for …

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Illinois Drone Privacy Laws for Real Estate

Drone Photography, Market Insights & Trends, Real Estate Photography / April 30, 2025 May 1, 2025

Using drones for real estate in Illinois? Here’s what you need to know: Get Permission: Always secure written consent from property owners and anyone visible in your footage. Follow FAA Rules: Obtain Part 107 certification, register drones over 0.55 lbs, and avoid no-fly zones. Respect Privacy: Don’t film private spaces or identifiable individuals without consent. …

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