Market Insights & Trends

The Top Real Estate Photography Services of 2025

In 2025, agents and property managers are investing more than ever in real estate photography services that help homes stand out online. Based on HomeJab’s national order data, these are the most popular services among real estate professionals this year. 1. Video Walkthroughs — The #1 Most Ordered Service Video remains the top-ordered real estate …

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Why Everyone Talks About Floor Plans — But Almost Nobody Uses Them

Over the past few years, floor plans have been touted as a must-have feature for real estate listings. Proptech companies and platforms claim they’re essential, and some even suggest they’re now included in one out of every three listings. But when you actually look at the numbers—or browse listings yourself—the reality tells a very different …

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Will AI Replace Real Estate Photographers?

AI real estate photography

Artificial intelligence is transforming almost every industry — and real estate photography is no exception.Apps now promise to turn smartphone pictures into “pro-level” images. AI can green up lawns, replace skies, brighten interiors, and even generate walkthrough videos. But does that mean agents will soon ditch professional photographers? Not quite. Here’s what’s really happening — …

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How to Avoid Keyword Stuffing in Listings

how-to-avoid-keyword-stuffing-in-listings Learn how to effectively use keywords in real estate listings without falling into the trap of keyword stuffing. Enhance your SEO and engage buyers. keyword stuffing, real estate listings, SEO, long-tail keywords, property descriptions

Keyword stuffing can ruin your real estate listings. It makes your content hard to read, damages your SEO, and can even get you penalized by search engines. Instead, focus on using keywords naturally to create engaging, informative content for both buyers and search engines. Key Takeaways: What is Keyword Stuffing? Overloading content with repetitive keywords …

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Ultimate Guide to 3D Virtual Tour Software in 2025

ultimate-guide-to-3d-virtual-tour-software-in-2025 Explore how 3D virtual tour software is revolutionizing real estate marketing, enhancing buyer engagement and accelerating sales. 3D virtual tours, real estate marketing, property visualization, virtual tour software, buyer engagement

3D virtual tours are now essential for real estate marketing. They allow buyers to explore properties remotely, boosting engagement and accelerating sales. Properties with virtual tours get 87% more views, sell 31% faster, and can command 9% higher prices. Key takeaways: What they are: Interactive, digital property walkthroughs created using 360° cameras or smartphones. Why …

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VHT Studios Is Shutting Down — Here’s Why National Brands Are Turning to HomeJab

front exterior real estate photo

Big changes are happening in the real estate photography world. VHT Studios, one of the largest national photography companies, is closing its doors. Recently acquired by CoStar, VHT will cease operations entirely by the end of next month. It’s just the latest example of consolidation in the space, as other top names have been absorbed …

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Zillow Is Wrong to Ban Exclusive Listings

Compass lawsuit with Zillow

Zillow says its new listing policy is about fairness and transparency, but we see it differently. In reality, Zillow is flexing its dominance to protect its business interests, not to help homebuyers or sellers. The company’s recent decision to delist any property that was marketed privately before hitting the MLS is not about leveling the playing …

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FAA Drone Rules for Real Estate Agents

faa-drone-rules-for-real-estate-agents Learn essential FAA drone regulations for real estate photography, including certification, registration, and safe flying practices. FAA drone rules, real estate photography, Remote Pilot Certificate, drone registration, flight safety, aerial photography regulations

If you’re a real estate agent using drones for property photography, here’s what you need to know to stay compliant with FAA drone rules: Certification: You need an FAA Remote Pilot Certificate (Part 107). Pass the FAA exam, renew periodically, and stay updated on regulations. Drone Registration: Register each drone at the FAA DroneZone for …

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Illinois Drone Privacy Laws for Real Estate

Illinois Drone Privacy Laws for Real Estate

Using drones for real estate in Illinois? Here’s what you need to know: Get Permission: Always secure written consent from property owners and anyone visible in your footage. Follow FAA Rules: Obtain Part 107 certification, register drones over 0.55 lbs, and avoid no-fly zones. Respect Privacy: Don’t film private spaces or identifiable individuals without consent. …

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How Seasonal Changes Impact Real Estate Sales and Photography: 7 Tips to Stay Ahead of the Market

Seasons change — and so do real estate trends.  As the market moves into its slower months, real estate agents need to be more strategic than ever. According to the National Association of Realtors, the fall and winter seasons see a dip in activity, but that doesn’t mean opportunities disappear. In fact, the right adjustments …

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Real Estate Photography Orders Surge as Market Heats Up: What’s Behind the Spike?

front exterior photo of home in Bridgeport, PA

Over the past two weeks, HomeJab has experienced a record surge in real estate photography orders. The increase comes as more property listings flood the market, setting the stage for an exciting time in real estate. But what’s driving this sudden wave of activity? Fed’s Decision to Lower Interest Rates For the first time in …

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10 Video Tech Startups Driving Innovation in 2024

Video tech 2024

Video technology is evolving at an unprecedented pace, transforming how we create, share, and engage with content. Here are 10 startup companies that are redefining the video tech industry, making it easier and more exciting than ever to interact with video content. Quench.ai Location: Murrieta, California, United States Website: quench.ai Quench.ai is an AI learning …

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Is Virtual Staging Getting Priced Down?

virtual staging in the basement

Virtual staging has been an essential tool in real estate marketing for several years. However, with the advent of AI-generated content, we’re witnessing a significant shift in the market, driving prices down. The Impact of AI on Virtual Staging Prices A few years ago, virtual staging required a human touch—detailed attention to each element to …

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5 Vacation Rental Tech Startups to Watch in 2024

vacation rental property in Kissimmee, FL

The vacation rental industry is evolving rapidly, and innovative tech startups are at the forefront of this transformation. Here are five companies that are making waves with their cutting-edge solutions, each offering unique benefits to property managers, homeowners, and travelers alike. 1. Topkey Website: Topkey Headquarters: San Francisco, California Overview: Topkey offers an app designed …

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