When it comes to real estate sales, nothing beats the power of a great photo. Did you know that, in 2024, nearly nine in 10 buyers under 58 say photos are the most useful feature on real estate websites? Today’s market moves fast – and stunning visuals can make or break a sale.
But what goes into the cost of those perfect shots? This article will dive into the factors influencing real estate photography pricing and give you the lowdown on what to expect when hiring a pro. From property size and location to the experience of the photographer and the types of services offered, there are many elements that affect pricing.
Whether you’re a real estate agent or a homeowner looking to sell, understanding these factors will help you make informed decisions and get the best value for your investment. Let’s dig in.
Factors Influencing Real Estate Photography Pricing
Several variables determine the pricing of real estate photography. Each adds layers of complexity to the cost structure. But considering 83% of buyers say that photos are very important in helping them choose which homes to visit, taking time to consider these factors is very important. Don’t underestimate the impact of mediocre real estate photography.
Property Size and Type
The size and type of the property significantly impact photography costs. Larger properties, such as estates, require more time and effort to capture compared to smaller properties like condos.
Additionally, the nature of the property — whether residential or commercial — can affect the specific requirements and thus the pricing. For instance, photographing a small condo might cost less than capturing a large estate due to the difference in scope and detail needed
Location
Geographic location is an obvious factor in determining real estate photography pricing. Travel costs and regional pricing variations can influence the overall cost. In high-demand areas, prices might be higher due to competitive markets. For example, a property in a busy city may cost more to photograph than one in a rural area. It’s about balancing the higher operational costs and demand in urban settings.
However, with HomeJab, we simplify the real estate photography pricing that comes with location. Our service does not charge prices based on what market the property is in. While we do charge travel fees for areas far from major metropolitan areas, each regional MSA has the same base pricing for all services. We are transparent with the real estate photography pricing from the start.
Quality and Experience of Photographer
Similar to other professional services, experience matters! More experienced photographers with high-quality portfolios tend to charge premium rates. That’s why it’s important to review portfolios and testimonials to ensure the photographer’s reliability and the quality of their work. A seasoned professional might cost more but can provide superior results that improve the property’s appeal.
But, let’s be honest, reviewing photographers can be intense and time-consuming. At HomeJab, we take care of this part of the process for you. Our experts vet photographers for our customers. You give us a date you need the real estate photos done, and we get someone there at that time who can and will get the job done.
Take a look at our portfolio to see examples of our work.
Types of Services Offered
Different types of photography services add value but also increase costs. Basic photography might be more affordable, while advanced services like HDR photography, drone footage, and virtual tours tend to command higher prices. These specialized services provide better visuals and immersive experiences, which justifies their higher cost.
Number of Photos
Photography packages typically vary by the number of photos included. More photos can better showcase a property’s features but will also raise the price. Depending on your photography shot list, balance your need for comprehensive coverage with budget constraints to get the most bang for your buck when marketing a property.
Turnaround Time
The speed of delivery also impacts pricing. Faster turnaround times might mean additional fees. But it might be necessary in fast-moving real estate markets. Quick delivery means properties are listed promptly, potentially speeding up the sales process.
At HomeJab, our promise is to deliver photos within the next business day. We get the photos to our clients within 24 hours (for shoots on Saturdays, photos are delivered on Monday morning.)
Comparing Types of Photography Packages
HomeJab offers two primary types of photography packages: Standard and HDR. Each package caters to different needs and budgets. This means you can find the right fit for your property listings.
In addition to photos, it’s worth considering what a real estate video can offer your property, as well.
Standard Photo Packages
Standard packages are ideal for most property listings, offering a great balance of quality and affordability. These packages include professional photos that capture the essential features of a property.
For example, you can get 15 photos for $169, which is perfect for smaller homes or condos. If you need more coverage, 30 photos for $189 can highlight all the key areas and features of mid-sized properties. For larger homes or properties with extensive features, the 50 photos package for $239 ensures comprehensive coverage.
These packages are designed to provide clear, attractive images that can make your listings stand out without breaking the bank.
HDR Photo Packages
HDR (High Dynamic Range) packages take real estate photography to the next level by enhancing image quality with better lighting and detail. These type of photos are perfect for listings with impressive views, large windows, or unique architectural details that benefit from detailed, high-quality images.
For instance, the 15 HDR photos package costs $219, offering enhanced visuals for smaller properties. The 30 HDR photos package at $249 is suitable for mid-sized homes and captures every detail beautifully. For luxury listings or large estates, the 50 HDR photos package at $369 provides a comprehensive and stunning visual representation.
The goal of these packages is to make your property look its best. Doing so will attract more potential buyers with stunning visuals that can highlight every unique feature.
Get a Complete Breakdown of HomeJab’s Pricing!
Additional Services and Their Impact on Pricing
Adding extra services to your real estate photography package can really make your listings stand out. While these services bring extra value and flair, they also come with added costs due to the specialized skills and equipment involved.
Here’s a look at some popular add-ons:
- Drone Photography: Want to show off a property’s full potential? Drone photography provides stunning aerial views, perfect for large estates or unique locations. It’s a great way to highlight expansive landscapes, waterfront properties, and scenic surroundings from above. Since it involves high-tech equipment and skilled piloting, this service adds a premium to the overall cost.
- Virtual Tours and 3D Imaging: Give potential buyers the chance to walk through a property from anywhere in the world. Virtual tours and 3D imaging offer an immersive, interactive experience that’s ideal for detailed exploration. These services come at a higher price point due to the specialized software and equipment required. Watch an example.
- Virtual Dusk Photography: There’s nothing quite like the soft, warm glow of evening light – and it helps with sales! A virtual dusk can increase click-through rates by up to 300%. This photography captures magic hour and creates dramatic and appealing visuals that can set a listing apart.
- Virtual Staging: Got an empty property? Virtual staging can digitally add furniture and decor, transforming vacant spaces into cozy, livable homes. This helps potential buyers visualize how they might use the space. It’s a fantastic tool to make listings more attractive, though it can add to the overall cost because of the digital artistry involved. See how it works.
By incorporating these additional services, property listings can be significantly improved. Each service brings its own set of benefits to create a comprehensive marketing strategy that highlights a property’s best features.
Click Here to Determine the Best Photo Package for You!
HomeJab, Your Trusted Real Estate Photography Partner
Investing in professional real estate photography isn’t just about getting better pictures. The goal is to create a compelling story for your property. Quality photos can make all the difference in attracting buyers and closing sales faster.
Why settle for average when you can make a remarkable impression? Explore HomeJab’s pricing page and contact us today to transform your listings and capture buyers’ attention. Schedule a shoot today!
