Did you know that 1 in 4 Americans went camping last year? That’s right. Nowadays, everybody’s a Brownie or a Boy Scout — and all those people are potential guests trying to figure out where to stay. Campgrounds and RV parks must compete harder than ever to catch travelers’ attention as outdoor travel booms. In …
Campground Marketing: Why Professional Photos Matter & How to Use Them Read More »
Seasons change — and so do real estate trends. As the market moves into its slower months, real estate agents need to be more strategic than ever. According to the National Association of Realtors, the fall and winter seasons see a dip in activity, but that doesn’t mean opportunities disappear. In fact, the right adjustments …
Here’s something that might surprise you: Vertical videos yield a 130% higher engagement rate than horizontal ones. That’s no small difference. This statistic alone suggests a shift in how we should be approaching real estate marketing, but is vertical video truly the future? With platforms like Instagram Reels, TikTok, and YouTube Shorts prioritizing vertical content, …
Vertical Video: Is It the Future of Real Estate Marketing? Read More »
Instagram, TikTok, YouTube, Facebook… marketing can feel overwhelming, right? Each platform has its own set of rules, and navigating them can feel like a never-ending puzzle. Plus, not to mention, we already know that photos aren’t enough for real estate listings. You must consider a real estate video strategy. However, there’s one simple decision you …
Maximizing Real Estate Video Impact: When to Go Horizontal vs. Vertical Read More »
Did you hear? Lower interest rates are coming. According to Reuters, the Federal Reserve is expected to make its first first rate cut this fall with a quarter-point reduction. This move is aimed at reducing the risk of recession while keeping inflation in check. It offers relief to both consumers and businesses. Although many experts …
Fed Rate Cuts Are Imminent: List Your Home Before the Fall Market Surge Read More »
Successfully selling or renting a property requires more than just photos. You need a space that feels welcoming, well-maintained, and ready for someone to call it home. It’s about creating an environment where potential buyers or renters can instantly see themselves living, working, and thriving. And now, that process just got a lot easier. Imagine …
When it comes to real estate marketing, photos are the go-to choice for most sellers. In fact, 63.9% of HomeJab orders consist of photos only. It’s easy to see why – photos are familiar, straightforward, and they do a solid job of showcasing a property’s features. But here’s the thing: in today’s competitive market, a …
Take a moment and guess how many people across the world use social media. Any clue? According to Forbes, the answer is 4.9 billion people. And what’s more is that, by 2027, that number is expected to reach nearly 6 billion. In other words, standing out in this vast digital world is more challenging than …
How Professional Real Estate Photography Improves Social Media Engagement Read More »
Here’s a fun fact for you: the human brain processes images 60,000 times faster than text. That means visual content is significantly more likely to be remembered and acted upon. The competitive world of real estate demands you take every advantage you can get. Catching a potential buyer’s eye is the foundation of a sale. …
Boosting Email Campaigns with Professional Real Estate Photography Read More »
Here’s a statistic for you: Did you know that 79% of buyers use online resources for real estate purchase? That means photos are often the first – and potentially last – thing someone sees on your listing. Will they remember it? In commercial real estate, high-quality visual media is extremely important for making a strong …
Good photography markets properties. Great photography sells them. Just look at the stats. According to Ruby Home, homes with high-quality photos sell 32% faster than those with lower quality images. As a real estate photographer, having the right camera settings can make all the difference in your real estate photography. In this guide, we’ll walk …
Real Estate Photography Camera Settings: A Basic Guide Read More »
A real estate listing is just a quick description and some photos of the property, right? Unless you want potential buyers to swipe past your listing, it’s time to rethink it. One way to do that is by utilizing lifestyle photography, which goes beyond basic images to capture the essence of living in a space. …
Lifestyle Photography in Real Estate: What Is It and Why Is It Important? Read More »
When it comes to real estate sales, nothing beats the power of a great photo. Did you know that, in 2024, nearly nine in 10 buyers under 58 say photos are the most useful feature on real estate websites? Today’s market moves fast – and stunning visuals can make or break a sale. But what …
Real Estate Photography Pricing: What Influences the Costs? Read More »
Did you know that, according to the National Association of Realtors, 80% of consumers watch videos online each week – and half of those users have been influenced by a video to make a purchase? This staggering statistic shows the immense power of real estate video marketing in the housing industry. Real estate video marketing …
How Professionals Can Benefit from Real Estate Video Marketing Read More »
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