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Linzi Martin

Utilizing Tech Innovations for Better Real Estate Decisions

Looking for the most effective approach to real estate transactions in 2024? Wondering how to leverage the latest tools to buy, sell, or invest more efficiently? Let technology be your guiding force. With cutting-edge tools ranging from machine-learning algorithms to immersive virtual reality tours, technology is transforming how real estate professionals, potential homeowners and investors …

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Color Correction Techniques for Consistent Real Estate Photos

color correction techniques

Color in real estate photography can make or break a listing. As photographers, we’ve all encountered those tricky lighting situations – the warm glow of incandescent bulbs clashing with cool daylight, or the strange tints that some wall colors can cast across a room. It’s our job to navigate these challenges and deliver images that …

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The Cost of Mediocre Listing Photos (And Why Investing in Quality Pays Off)

mediocre listing photos

As real estate agents, your listing photos are arguably the most important factor in getting potential buyers through the door. The second a buyer lays eyes on that online listing, their mind is already made up on whether they’re intrigued or ready to keep casually scrolling. That means, you only get one split-second chance to …

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Vacation Rental Interior Design Trends and How to Photograph Them

vacation rental interior design trends

Step aside, boring beige walls and plain Jane furniture – today’s vacationers are seeking vacation rental properties with serious style and character. From statement furniture to eye-catching textures, interior design trends in the vacation rental game are heating up.  As a photographer, capturing these design elements is essential for making your listing shine and drawing …

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Top Events for Real Estate Agents to Host with a Photographer

corporate event photography

As a real estate agent, hosting events is a powerful way to network, market your property listings, and build relationships with clients and industry professionals. However, simply organizing an event is not enough – you need to create a memorable experience that is remembered long after it’s finished. This is where partnering with a professional …

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Strategies for Overcoming Restaurant Real Estate Roadblocks

restaurant real estate

The restaurant industry has been serving up a hefty portion of surprises when it comes to real estate. The one-two punch of soaring inflation and the aftermath of the COVID-19 pandemic has crippled certain restaurant chains, allowing new dining concepts to capitalize on the leftover real estate. However, the challenges facing these new concepts extend …

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Best Cameras for Real Estate Photography in 2024

cameras for real estate photography

Dive deep with us as we explore the top 10 cameras tailor-made for real estate photography, catering to every budget and experience level. From the formidable full-frame sensors to the versatile wonders of mirrorless technology, and even delving into the immersive world of 360° virtual tours, we’ll unveil the essential features to consider in your …

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Navigating the Real Estate Landscape Post NAR Settlement

real estate landscape

The real estate landscape has been undergoing a seismic shift in the wake of the NAR settlement. This landmark event has cast a critical spotlight on long-standing practices, challenging traditional commission models and data-sharing protocols.  Agents find themselves at a crossroads, compelled to reevaluate their approaches and seek innovative solutions that align with the evolving …

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Understanding HDR Photography for Real Estate: Techniques and Best Practices

HDR photography for real estate

HDR photography has gained considerable traction among real estate photographers, and for good reason. It offers the flexibility to capture a wider range of exposure levels in images, ensuring every detail is impeccably showcased.  For houses that are soon to be on the market, this photography technique can be a game-changer, allowing photographers to provide …

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5 Proven Tips for Success in 2024’s Real Estate Market

Stepping into the real estate arena can sometimes feel like walking a tightrope, demanding a careful balance of foresight and flexibility. Our 2024 guide is your safety net, offering tangible marketing strategies to guide your business toward success while ensuring you’re adept at navigating the ongoing ups and downs of the market. What is the …

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Highlighting the Vibrancy of City Vacation Rentals

While sunny, beachside destinations often steal the spotlight in vacation planning, the bustling vibrancy of city dwellings holds its own allure. From the iconic streets of New York City to the cultural richness of Chicago and the glamor of Los Angeles, urban getaways offer an array of experiences that captivate solo travelers, friends, and families …

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Leveraging Reels and Short-Form Videos to Drive Real Estate Sales

short-form videos

When it comes to ensuring your listing reaches the right buyer, engaging visuals are key. Statistics show that short-form videos, particularly those under 15 seconds in length, boast higher engagement rates compared to other forms of content.  This is hardly surprising given the average attention span of internet users, which continues to dwindle in an …

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Are Cramped Floor Plans Ruining Your Photography? Here’s the Solution

cramped floor plans

Building your portfolio as a real estate photographer means taking on a range of properties, each with their own unique features and challenges. Apartment spaces, in particular, present distinct obstacles due to their often compact and small layouts. These cramped floor plans can make it difficult to capture the full scope of the property and …

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Marketing Strategies for Selling Spec Homes

selling spec homes

Unlike custom homes, where the buyer is typically involved in the design and construction process from the start, spec homes are built based on the builder’s speculation about what will appeal to potential buyers in the market. These builds are often constructed in new developments or established neighborhoods where there is demand for new housing, …

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