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Market Insights & Trends

Why 3D Virtual Tours Haven’t Transformed Real Estate Listings

bedroom 3D tour or video

Virtual tours strutted into the real estate scene promising a revolution, painting a future where buyers, clad in their sleek VR headsets, would effortlessly search the metaverse of properties. Yet, here we stand, with that audacious vision far from reality. The anticipated ubiquity of 3D virtual tours hasn’t come to fruition, not by a long …

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Embracing Sustainability: Showcasing Green Features in Real Estate Photography and Videos

green features in real estate

As society increasingly prioritizes environmental consciousness, the real estate market has responded by placing more emphasis on green and sustainable living. Homeowners and buyers alike are looking for properties with eco-friendly features that reduce carbon footprints and promote sustainable living. This shift in consumer preferences has created an opportunity for real estate agents and photographers …

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Protecting Your Real Estate Business: The Importance of Independent Media Services

independent media services for real estate agents

As a real estate agent, you work hard to list and sell properties for your clients. Part of this process involves using professional media services to showcase the properties in the best possible light. However, it’s crucial to make wise decisions when choosing media services (photos, video, 3D tours, floor plans) to avoid handing over …

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How Often is Real Estate Drone Photography Used to Market Listings? The Answer May Surprise You

Aerial photo of residential neighborhood in Los Angeles

Real estate drone photography is a valuable tool that can help agents market their listings more effectively. But, our data shows that only 13.7% of property shoots include aerials. This may seem like a surprisingly low number, given the many benefits that aerial photos provide. Drone photography can give buyers a bird’s-eye view of a …

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Top Real Estate Video Trends to Watch in 2023

real estate video 2023

The real estate industry is constantly evolving and with the rise of technology, video marketing has become a crucial aspect of promoting and selling properties. In this article, we’ll explore the top real estate video trends to watch out for in 2023. Professional gimbals Gone are the days of shaky home tours that make it …

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How computer vision helped answer this question: What are the most popular real estate photos?

Virtual twilight photo of home in Leonardtown, MD

The positive impacts of technology on our daily lives continues to help us become more productive by saving us time. Think about it. Before the internet, if you wanted to research something, you walked, drove, or biked to a library. Then you asked a librarian for ideas of where to find what you needed. Next, …

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