Market Insights & Trends

The real estate industry stands on the precipice of significant transformation, with recent legal challenges sending ripples through our understanding of traditional transaction models. The settlements of the high-profile Sitzer/Burnett and Moehrl lawsuits against giants like RE/MAX and Anywhere Real Estate hint at a future where the conventional norms of buyer and listing agent roles …

Major Lawsuits Shake Up Real Estate: How Professionals Should Adapt Now Read More »

Last Friday, Zillow found itself in hot water after incorrectly listing former President Donald Trump’s Mar-a-Lago estate as “sold.” The listing, which has since been corrected to “off market,” had fueled a storm of media attention and led to questions about Zillow’s objectivity and reliability. In light of this controversy, it’s essential to consider the …

Is Zillow Getting Too Political? Questions Arise Over Mar-a-Lago Listing Debacle Read More »

Zillow, once just a real estate search platform for consumers, has evolved into a formidable force, strategically acquiring companies and technology to gain unprecedented control over the real estate industry. Their actions are shaping the future of home buying, but agents have ways to maintain their independence and relevance in this evolving landscape. Since 2006, …

Zillow’s Expansion in Real Estate: The Implications for Agents and the Need for Independence Read More »

Virtual tours strutted into the real estate scene promising a revolution, painting a future where buyers, clad in their sleek VR headsets, would effortlessly search the metaverse of properties. Yet, here we stand, with that audacious vision far from reality. The anticipated ubiquity of 3D virtual tours hasn’t come to fruition, not by a long …

Why 3D Virtual Tours Haven’t Transformed Real Estate Listings Read More »

As society increasingly prioritizes environmental consciousness, the real estate market has responded by placing more emphasis on green and sustainable living. Homeowners and buyers alike are looking for properties with eco-friendly features that reduce carbon footprints and promote sustainable living. This shift in consumer preferences has created an opportunity for real estate agents and photographers …

Embracing Sustainability: Showcasing Green Features in Real Estate Photography and Videos Read More »

As a real estate agent, you work hard to list and sell properties for your clients. Part of this process involves using professional media services to showcase the properties in the best possible light. However, it’s crucial to make wise decisions when choosing media services (photos, video, 3D tours, floor plans) to avoid handing over …

Protecting Your Real Estate Business: The Importance of Independent Media Services Read More »