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Video Basics

Vertical Video: Is It the Future of Real Estate Marketing?

Here’s something that might surprise you: Vertical videos yield a 130% higher engagement rate than horizontal ones. That’s no small difference. This statistic alone suggests a shift in how we should be approaching real estate marketing, but is vertical video truly the future? With platforms like Instagram Reels, TikTok, and YouTube Shorts prioritizing vertical content, …

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Maximizing Real Estate Video Impact: When to Go Horizontal vs. Vertical

Instagram, TikTok, YouTube, Facebook… marketing can feel overwhelming, right? Each platform has its own set of rules, and navigating them can feel like a never-ending puzzle. Plus, not to mention, we already know that photos aren’t enough for real estate listings. You must consider a real estate video strategy. However, there’s one simple decision you …

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Bringing Listings to Life with Personalized On-Camera Realtor Videos

on-camera realtor videos

While high-quality photographs and detailed descriptions have long been the staples of property listings, today’s market demands more. At HomeJab, we understand the power of real estate videos, which is why we offer on-camera realtor videos for agents and other real estate professionals seeking an advantage. Our standard offering includes a professionally edited walkthrough video …

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7 Essential Shots for Real Estate Drone Videos

homejab aerial drone real estate photo

The fusion of technology and artistry has opened a new frontier in real estate marketing – and it’s in the skies. For real estate professionals and photographers, understanding the impact of real estate drone videos is crucial in today’s competitive market. This guide outlines the essential drone shots needed to craft a compelling real estate …

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Selecting the Perfect Real Estate Videographer: 7 Key Questions to Consider

real estate videographer

A professional real estate videographer can elevate your property listings with visually stunning walkthroughs and drone videos. To help you find the right videographer, we’ve compiled a list of important questions to ask when making your decision. What is your experience in real estate videography? Real estate videography requires specific skills, such as capturing smooth …

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Introducing HomeJab’s Social Media Video Solution for Real Estate Professionals

social media video for real estate

As a real estate professional, you already know the power of social media in today’s fast-paced, digital world. That’s why we’re thrilled to announce our latest social media video solution – a game-changer for real estate professionals looking to capture the attention of potential buyers and boost their online presence! What is HomeJab’s Social Media …

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Top Real Estate Drone Videos to Ignite Your Imagination

Drones have revolutionized the world of photography and cinematography, offering a unique perspective on the beauty and diversity of landscapes, cities, and architecture. With the ability to capture breathtaking aerial footage, these flying cameras have provided us with a whole new way to experience the world around us. In this collection of extraordinary drone videos, …

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Community Videos: Highlighting the Lifestyle and Amenities that Appeal to Modern Buyers

community videos

When it comes to real estate marketing, community videos are a powerful tool for showcasing the lifestyle that potential buyers can expect to experience if they choose to live in a particular area. Community videos provide a glimpse into the local amenities, events, and culture that make a neighborhood special, and can help buyers envision …

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Why Real Estate Walkthrough Videos are Better than 3D Virtual Tours

real estate walkthrough videos

According to 2022 photography data, video is the clear winner in the world of real estate marketing. When given the choice between video and 3D virtual tours, agents chose video packages 5.5x times more frequently. Of orders that included either video or virtual tours, video was the more popular choice in every category. This data …

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Top Real Estate Video Trends to Watch in 2023

real estate video 2023

The real estate industry is constantly evolving and with the rise of technology, video marketing has become a crucial aspect of promoting and selling properties. In this article, we’ll explore the top real estate video trends to watch out for in 2023. Professional gimbals Gone are the days of shaky home tours that make it …

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The Best Music for Real Estate Videos: How to Choose the Right Soundtrack

real estate video music

Music can play a significant role in setting the mood and tone of a real estate video. It can help to establish the character of the property and create an emotional connection with the viewer. When choosing the best music for real estate videos, it’s important to consider the type of home and the desired …

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Will your listings benefit from real estate drone videos? Look at these 4 factors

drone footage home in virginia beach

Research confirms what many agents already know: real estate drone videos can be a powerful marketing tool. We also know Google loves video: video appears in 70% of the top 100 search result listings. In addition, a study by Kissmetrics revealed that websites that use video on a home or product feature page dramatically increased …

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